Diversification Strategy Of Google

Register to read the introduction… Amazon a company that deals in downloading books, music and videos, offers google competition in the provision of content. The technology for providing relevant searches to end users, thus competition has become stiff. Therefore, google has to develop new ways to remain ahead of its competitors. So google has gone to develop its technological expertise as its key resource. (Centindamar, 2013). Currently as the leader in the industry, Google is attracting the best and the brightest. However, technology is a rapidly developing field that is continuously changing and improving. For Google to maintain the high standard of performance expected by users, they must attract and retain top technological …show more content…
As online users are embracing e-commerce, online retailing is skyrocketing. Therefore, same-day delivery is going to be a commonplace thing in the future. Google has gone to exploit this opportunity, thus edging its competitors. Google same day delivery has already rolled out in the United States. Therefore, Google’s diversification strategy is going to make it the top e-commerce technological tool. Google is soon to own the browsing and buying and finally the delivery to homes. Therefore, the so-called google shopping express provides diversification on technology and data. Already google is ahead of its e-commerce rivals with its easy to use user interface (Volberda, 2011).
From Google’s mission statement, it exemplifies this idea of being a global brand. Its mission statement is to organize the world information to be globally accessible to users. Google is not only available to English speaking countries, but available in other languages of the world Casson, 2004). Furthermore, google has developed an app specific language, therefore being global. Again, google has taken up over fifty companies to export itself globally. The co-founders have expanded into foreign markets to satisfy the internet experience

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