Diversification Strategy Of Google
As online users are embracing e-commerce, online retailing is skyrocketing. Therefore, same-day delivery is going to be a commonplace thing in the future. Google has gone to exploit this opportunity, thus edging its competitors. Google same day delivery has already rolled out in the United States. Therefore, Google’s diversification strategy is going to make it the top e-commerce technological tool. Google is soon to own the browsing and buying and finally the delivery to homes. Therefore, the so-called google shopping express provides diversification on technology and data. Already google is ahead of its e-commerce rivals with its easy to use user interface (Volberda, 2011).
From Google’s mission statement, it exemplifies this idea of being a global brand. Its mission statement is to organize the world information to be globally accessible to users. Google is not only available to English speaking countries, but available in other languages of the world Casson, 2004). Furthermore, google has developed an app specific language, therefore being global. Again, google has taken up over fifty companies to export itself globally. The co-founders have expanded into foreign markets to satisfy the internet experience