Diversification Strategy Of Google

Decent Essays
Register to read the introduction… Amazon a company that deals in downloading books, music and videos, offers google competition in the provision of content. The technology for providing relevant searches to end users, thus competition has become stiff. Therefore, google has to develop new ways to remain ahead of its competitors. So google has gone to develop its technological expertise as its key resource. (Centindamar, 2013). Currently as the leader in the industry, Google is attracting the best and the brightest. However, technology is a rapidly developing field that is continuously changing and improving. For Google to maintain the high standard of performance expected by users, they must attract and retain top technological …show more content…
As online users are embracing e-commerce, online retailing is skyrocketing. Therefore, same-day delivery is going to be a commonplace thing in the future. Google has gone to exploit this opportunity, thus edging its competitors. Google same day delivery has already rolled out in the United States. Therefore, Google’s diversification strategy is going to make it the top e-commerce technological tool. Google is soon to own the browsing and buying and finally the delivery to homes. Therefore, the so-called google shopping express provides diversification on technology and data. Already google is ahead of its e-commerce rivals with its easy to use user interface (Volberda, 2011).
From Google’s mission statement, it exemplifies this idea of being a global brand. Its mission statement is to organize the world information to be globally accessible to users. Google is not only available to English speaking countries, but available in other languages of the world Casson, 2004). Furthermore, google has developed an app specific language, therefore being global. Again, google has taken up over fifty companies to export itself globally. The co-founders have expanded into foreign markets to satisfy the internet experience

Related Documents

  • Decent Essays

    Considering the cash holdings of the company, opportunity lies within expansion. The concepts of Big Data and The Internet of Things are where the greatest opportunity lies for Google. We can see examples of this through their acquisition of Nest, a home security system that is connected to the internet. Slowly but surely we will begin to see technology incorporated into our everyday lives, increasing human efficiency. Big Data is the future, this is essentially the idea of understanding information that is collected through technology and Google has been an innovator when it comes to Big Data and personalization.…

    • 1965 Words
    • 8 Pages
    Decent Essays
  • Decent Essays

    In today’s increasingly competitive online market, it has never been more crucial to ensure your website is delivering results. To achieve the desired result through the online site, it is crucial to have Google Analytics in place.…

    • 1256 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    What is Google Business Strategy? Introduction Business strategy is a plan which businesses must have in order to achieve its long-term business planning, and by defining strategic plan clearly, businesses can outperform competitors and achieve superior profitability. Business strategy give detail information regarding how to retain and attract more customers, compete against rivals and position the company in the marketplace. In addition, it anticipants to unexpected occurrences such as changing economic and market conditions, and depicts ways to capitalize on attractive chances to growth and achieve the company’s performance targets. The present case study will look closely to the strategic analysis of the Google Inc. on the basis of its…

    • 1240 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Hiring a professional shopping app developer becomes important to get high-performing app along with app analytic reports. Ecommerce businesses circumscribe various ways to excite customers to make more & more online purchases. Launching a feature-rich online shopping app refines a long journey of success for startups and introduces numerous opportunities to uplift the rates of revenue generation. One must consider the given below trends for fruitful Ecommerce app development: Mobile E-commerce Shopping via AR & VR platforms Chat feature to engage buyers Options to view the most-preferred…

    • 838 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Google Case Study: Google

    • 1301 Words
    • 6 Pages

    It is achieved through uniqueness and innovation. Market saturation, market improvement, and product improvement play a major role in their growth strategy. Market saturation is where they have saturated the market in the United States. Google is no doubt the leader in the United States market. They continue to come up with different technology to attract new users that why they are growing so faster than the U.S. competitors (Vise, 2006).…

    • 1301 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    Google Research Paper

    • 1617 Words
    • 7 Pages

    Google continues to focus on ensuring that people access the information they need.As an every day user, you have to admit Google is utterly indispensable in your every day life. For every interference it is the one that helps a lot. That is why Google Search Engine is the best search engine in the world and it is also one of most popular product from Google.Almost 70 percent of Search Engine market has been acquired by Google. The tech giant has always trying to improve the search engine algorithm to provide best results to the end-user. Thus, the success of Google is directly connected to the efforts of the company to fulfill its mission statement and vision…

    • 1617 Words
    • 7 Pages
    Decent Essays
  • Decent Essays

    Google Search is the company’s search engine that people use to find information online. It’s the most widely used search engine in the world with a 67.86% desktop market share and more than 90% share of the mobile segment. [3] Google’s search engine domination is especially prominent in Europe with the company having more than 90% market share in both the desktop and mobile market segments. • Android mobile operating system. Google’s recent increase in its advertising and other revenue sources has been fuelled by the rising adoption of its Android mobile OS.…

    • 847 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    “Google’s mission is to organize the world’s information and make it universally accessible and useful” (Google Company Overview, 2014). The business is built on a strong core value system which encourages growth, innovation, and ease of use for everyone. “Larry Page, our co-founder and CEO, once described the “perfect search engine” as something that “understands exactly what you mean and gives you back exactly what you want” (Google, 2014). Google is a strong competitor in the technological field and hopes to branch out with new innovative products such as the Google Watch, which was built with these same principles in…

    • 812 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Google, Inc. (GOOGL), one of the most influential technology companies of all time, has recently announced a new corporate structure, and placed itself under a new holding company it created, called Alphabet, Inc. What's In A Name? Google cites a couple of reasons to explain its new name, Alphabet: • Alphabet, to quote Google's official blog, "means a collection of letters that represent language, one of humanity's most important innovations". This new name syncs well with Google's innovative culture. • "Alpha" in financial terms refers to an investment return above benchmark--which Google obviously strives for But there's more to this name change (and corporate change), with a lot more business implications. Here are the top 5 reasons why Google decided to re-brand itself under a new identity, and how this will change the company as we know it: 1.…

    • 810 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Google Plus Case Study

    • 734 Words
    • 3 Pages

    Ecommerce business strategies: Google Plus for Business Marketing Google Plus is a social network created by Google. The peculiarity of this social media is its close connection to all the other Google services, including Google for Business, YouTube, Google Maps, Google Analytics and others. Such a comprehensive approach provides you with an opportunity to not only enter relevant business information, but also to get higher search results within the Google Search. Why do you need a Google Plus profile? Now that you had a glance on this social media let us look at the main tools to use it for your business.…

    • 734 Words
    • 3 Pages
    Decent Essays

Related Topics