Advertisements sell a lot more than just products. They sell attitudes, standards, concepts and normalcy. Profoundly, they state who we are and what ideals to strive for.
Commercials targeting women is a threat to public health. The distorted image of women that is widely spread in society portrays beauty standards impossible to live up to. This image isn’t real, it’s completely constructed by makeup and foremost photoshop. Although images like this one is impossible to achieve in real life, real people compare themselves to it all the time, and of course, this leads to women feeling ashamed of and self conscious about their own bodies. Today we witness a rise in self hatred among women, causing mental health issues like low self esteem, …show more content…
Everything that is considered feminine is constantly devalued, which of course causes both women to devalue ourselves and men to devalue women around them. The same ideas that normalize female inferiority and powerlessness in the marketing industry, are the same ideas and attitudes that underlie all incidents of sexual harassment, assault and rape. This means that the way women are portrayed in the media, will affect how women are received everywhere else in society. Images like these obviously don’t cause the problem of abuse directly, but they absolutely normalize extremely dangerous attitudes. Turning a person into an object is practically without exceptions the major cause of justifying assault against that person. This can be recognized in racism and terrorism through history, for example in one of the most cruel incident in human history, the holocaust, where humans were referred to as …show more content…
On buses, bus stops, trains, buildings, billboards, in magazines and on our facebook and instagram feeds. What’s concerning is the great educational and informational power marketing forces have. Many people state that they don’t listen to commercials, they turn the tv off and they keep scrolling down on their phones, and marketing forces don’t really have an affect on them. The problem is, advertisements have a much larger impact on us than we might think, leading to a modern day brain wash. Experts claim that 90 percent of all purchasing decisions are made subconsciously. The fact that women can’t walk freely without facing distorted images of objectified women affects women’s decisiveness, which essentially is a problem of democracy. We can’t be completely free in a world where unhealthy messages are processed in our subconscious every single day. We can’t make completely free choices in a world that tells us exactly what we want and who we need to be in order to be accepted in society. And we don’t live in a free democracy when half of the population is constantly told, everywhere, that we can never be good
Commercials targeting women is a threat to public health. The distorted image of women that is widely spread in society portrays beauty standards impossible to live up to. This image isn’t real, it’s completely constructed by makeup and foremost photoshop. Although images like this one is impossible to achieve in real life, real people compare themselves to it all the time, and of course, this leads to women feeling ashamed of and self conscious about their own bodies. Today we witness a rise in self hatred among women, causing mental health issues like low self esteem, …show more content…
Everything that is considered feminine is constantly devalued, which of course causes both women to devalue ourselves and men to devalue women around them. The same ideas that normalize female inferiority and powerlessness in the marketing industry, are the same ideas and attitudes that underlie all incidents of sexual harassment, assault and rape. This means that the way women are portrayed in the media, will affect how women are received everywhere else in society. Images like these obviously don’t cause the problem of abuse directly, but they absolutely normalize extremely dangerous attitudes. Turning a person into an object is practically without exceptions the major cause of justifying assault against that person. This can be recognized in racism and terrorism through history, for example in one of the most cruel incident in human history, the holocaust, where humans were referred to as …show more content…
On buses, bus stops, trains, buildings, billboards, in magazines and on our facebook and instagram feeds. What’s concerning is the great educational and informational power marketing forces have. Many people state that they don’t listen to commercials, they turn the tv off and they keep scrolling down on their phones, and marketing forces don’t really have an affect on them. The problem is, advertisements have a much larger impact on us than we might think, leading to a modern day brain wash. Experts claim that 90 percent of all purchasing decisions are made subconsciously. The fact that women can’t walk freely without facing distorted images of objectified women affects women’s decisiveness, which essentially is a problem of democracy. We can’t be completely free in a world where unhealthy messages are processed in our subconscious every single day. We can’t make completely free choices in a world that tells us exactly what we want and who we need to be in order to be accepted in society. And we don’t live in a free democracy when half of the population is constantly told, everywhere, that we can never be good