After considering factors such as ICD announcing Display Tech as the winner, operations in a highly decentralized fashion, and credibility issues of the company arising if Fettinger changes the decision and winning Heidelberg, Mr. Fettinger should let ICD to source its X73 component to display Tech as the winner. In addition, Mr. Fettingger should probably listen to the arguments to learn the managers’ thinking processes and not interfere in the dispute, considering that strong arguments can be made for having Mr. Fettinger do nothing. If the managing directors are all making rational arguments, then they should have their autonomy and freedom of sourcing and Zumwald could continue to operate in a decentralized environment. In general, the
