The European market is covered by the Disneyland Park and Resort in Paris, the US market by the Disneyland Resort and Walt Disney World …show more content…
Part of the city has been designated as a World Heritage Site, identified UNESCO in the category cultural landscape. Rio is one of the most visited cities in the Southern Hemisphere and is known for its natural settings, carnival celebrations and their dance tradition. Many famous landmarks, in addition to the beaches, are located in Rio and the most known one is the giant statue of Christ the Redeemer. Rio de Janeiro will host the 2016 Olympics while hosted last summer the Football World Cup, taking praise for the organization from the entire world. (Rio de Janeiro Travel guide, 2014)
By using the marketing-management “tools” more known as SWOT and PEST analysis, we will explain below why the senior Management Team of Disney should consider expanding their hospitality activities in Rio de Janeiro. In this essay we will begin with the SWOT analysis.
A SWOT analysis is a structured planning method used to evaluate the strengths, weaknesses (internal factors), opportunities and threats (external factors) involved in a project or in a business venture (Humphrey Albert, 2005). Humphrey, Albert (December 2005). "SWOT Analysis for Management Consulting". SRI Alumni Newsletter (SRI