In 1993, Disney’s CEO Michael Eisner made plans to build a new Disney theme park in Washington D.C. However, over the past year, there was much debate and opposition on whether or not Disney should come to Washington. Disney could have better anticipated the opposition to its new theme park proposal by exercising “well-crafted lobbying and negotiating tactics” (Argenti, 2016, p. 230). With many influential groups in Washington, it would have been in Disney’s best interest to explore these avenues rather than keeping this proposal confidential. By utilizing lobbyist, Disney may have been able to handle the very loud opposition in a contained atmosphere. This would have alleviated the stress of ruining Disney’s family fun image. Luckily for Disney, this proposal did not take place in the present where social media could have seriously affected the company’s image.
One option for Disney would have been to run a mock scenario or a public consultation exercise. This would allow Disney to observe potential issues …show more content…
Berg (2012), warns readers of the dangers of lobbying and unethical practices that are common for organizations. When lobbying is used as a business strategy, communication and persuasion create a fine line between what is ethical and what is unethical. Therefore, entrusting individuals with solid moral character to carry out communication and negotiating tactics is imperative. 2 Peter 1:5-6, “Now for this very reason also, applying all diligence, in your faith supply moral excellence, and in your moral excellence, knowledge, and in your knowledge, self-control, and in your self-control, perseverance, and in your perseverance, godliness (New American Standard Bible). Understanding that God has provided our hearts with guidance to always act ethical and in obedience to
One option for Disney would have been to run a mock scenario or a public consultation exercise. This would allow Disney to observe potential issues …show more content…
Berg (2012), warns readers of the dangers of lobbying and unethical practices that are common for organizations. When lobbying is used as a business strategy, communication and persuasion create a fine line between what is ethical and what is unethical. Therefore, entrusting individuals with solid moral character to carry out communication and negotiating tactics is imperative. 2 Peter 1:5-6, “Now for this very reason also, applying all diligence, in your faith supply moral excellence, and in your moral excellence, knowledge, and in your knowledge, self-control, and in your self-control, perseverance, and in your perseverance, godliness (New American Standard Bible). Understanding that God has provided our hearts with guidance to always act ethical and in obedience to