1) What is the Disney Difference and how will it affect the company’s corporate, competitive and functional strategies?
The Disney differences are “high-quality creative content, backed up by a clear strategy for maximizing that content`s value across platforms and markets”. Not only that, it also it is the undisputed long-lasting champion of all vacation destinations in general, and theme parks in particular. That reason is that they do it all right, and no one else comes close. For sure, Disney Difference will affect the company’s corporate, competitive and functional strategies in a positive way. The corporate strategy should include some questions like “would it work?” which means suitability, “can it be made to work?” which is
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In order to come in front they should have a good planning process. Disney ,they should focus on the objectives they want to achieve and also on the target market. Disney , create a real plan, establish the specific objectives and the main resources they need. Thirdly Disney , they should analyze the alternatives, list and size up possible actions and finally implement the plan and evaluate the results. Other than that Disney also several challenges that Disney might face in doing business in Russia, especially from oppositions parties, custom regulations, piracy, media inflation, breadth of the market and tough competition resulting from increased variety of product including local productions. Disney also faces with Russia political transparency, and the ethic. So, Iger and his top management team must to investigate the necessity and the sensitiveness in doing business in Russia .Iger had recognized the importance of improving the company vast media contention different platform, but the effectiveness of the strategic approach is still ambiguity in the long term. Disney has to know how to stabilize and reduce uncertainty of risk in manage all the business around the economic situation to ensure that economic downturn not adversely impact on the performance and affect the profit drop. Iger use the opportunities that they have in media market in order to expand Disney’s product brand and strengthen the authority of the company