Disney Case Essay

19111 Words Feb 18th, 2013 77 Pages
Norges Handelshøyskole Bergen, Spring 2011 Master Thesis within the main profile of International Business Thesis Advisor: Professor Svein Ulset Title: International Modes of Entry Subtitle: The Case of Disney By, Carlos Gonzalez Hernandez

This thesis was written as a part of the master program at NHH. Neither the institution, the supervisor, nor the censors are -through the approval of this thesis- responsible for neither the theories and methods used, nor results and conclusions drawn in this work.

International Modes of Entry: The Case of Disney 1 Abstract

The case of Disney’s theme parks represents an opportunity to test major internationalisation theories in a setting of large investments with little chance for reversal of
…show more content…
6 RESEARCH QUESTION, OBJECTIVES AND MODEL .................................................................... 8 4.1 4.2 4.3 5 RESEARCH QUESTION ............................................................................................................................ 8 OBJECTIVES ........................................................................................................................................... 8 RESEARCH MODEL ..................................................................................................................................... 8

THEORY / LITERATURE REVIEW ................................................................................................... 9 5.1 5.1.1 5.1.2 5.1.3 5.1.4 5.2 5.2.1 5.2.2 5.2.3 5.2.4 5.2.5 TYPE OF ENTRY MODES ........................................................................................................................ 10 Exports ............................................................................................................................................ 11 Contractual Agreements ................................................................................................................. 12 Joint Ventures ................................................................................................................................. 12 Wholly Owned Subsidiaries

Related Documents