DISNEY, INC.
Andriana Christoforatos
Mission and Vision Statement:
"The mission of The Walt Disney Company is to be one of the world 's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world." (Walt Disney Company, 2016)
Company Description: Disney, Inc. is a worldwide diverse entertainment company operating in business segments such as Media Networks, Parks and Resorts, Studio Entertainment, and Consumer & Interactive Products. However, Disney, Inc. recently decided to combine both the Consumer and Interactive …show more content…
Also, this particular age group has the most influence on their parent’s decisions, therefore becoming Disney’s primary target market. However, this particular target market has become more accessible towards digital media, thus causing a rise of media consumption in children. Granted, the children on the older half of the spectrum, whom ages range from 9-12, are more dominant in media consumption than those on the lower end, who use digital media to a lesser degree. Furthermore, this target market consumes seven hours and fifty on minutes of digital media on the daily through the use of televisions, iPods, MP3 Players, and other digital media devices. Every day they consume about 3 ½ hours of T.V., 1 hour of listening to music, and use the rest of their time on video games or computers. Uniquely, about 1/5th of these children possess cellular devices causing marketers to form mobile campaigns directed towards this particular group of …show more content…
Disney had had recent box-office breaking records due to the Star Wars franchise in their movie business, and The Studio Entertainment group should maintain the favorable outcome with Disney’s yearly release of new Star Wars movies (Publishing, 2016).
Lastly, successful possessions of royalties relating to Marvel and Star Wars toys benefits Disney’s Consumer Products (Publishing, 2016). o Pecuniary Health
Disney secures a durable balance sheet with only a totally capital debt of 30% and about 5 billion dollars of cash accessible, making it easy for Disney to make acquisitions and pay a decent dividend (Publishing, 2016).
This has made global expansions effortless, especially in Asia (Publishing,
Andriana Christoforatos
Mission and Vision Statement:
"The mission of The Walt Disney Company is to be one of the world 's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world." (Walt Disney Company, 2016)
Company Description: Disney, Inc. is a worldwide diverse entertainment company operating in business segments such as Media Networks, Parks and Resorts, Studio Entertainment, and Consumer & Interactive Products. However, Disney, Inc. recently decided to combine both the Consumer and Interactive …show more content…
Also, this particular age group has the most influence on their parent’s decisions, therefore becoming Disney’s primary target market. However, this particular target market has become more accessible towards digital media, thus causing a rise of media consumption in children. Granted, the children on the older half of the spectrum, whom ages range from 9-12, are more dominant in media consumption than those on the lower end, who use digital media to a lesser degree. Furthermore, this target market consumes seven hours and fifty on minutes of digital media on the daily through the use of televisions, iPods, MP3 Players, and other digital media devices. Every day they consume about 3 ½ hours of T.V., 1 hour of listening to music, and use the rest of their time on video games or computers. Uniquely, about 1/5th of these children possess cellular devices causing marketers to form mobile campaigns directed towards this particular group of …show more content…
Disney had had recent box-office breaking records due to the Star Wars franchise in their movie business, and The Studio Entertainment group should maintain the favorable outcome with Disney’s yearly release of new Star Wars movies (Publishing, 2016).
Lastly, successful possessions of royalties relating to Marvel and Star Wars toys benefits Disney’s Consumer Products (Publishing, 2016). o Pecuniary Health
Disney secures a durable balance sheet with only a totally capital debt of 30% and about 5 billion dollars of cash accessible, making it easy for Disney to make acquisitions and pay a decent dividend (Publishing, 2016).
This has made global expansions effortless, especially in Asia (Publishing,