Dish Network Case Study

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The successful implementation of a successful strategic management plan in a large corporation like Dish relies on a concise measurement and evaluation phase during and after the implementation phase of their new product to the paid TV market. During this class, I have identified many products that Dish has introduced to the market to remain competitive with DirecTV and cable providers alike, but they have not only had to face direct competition. But they also had an influx of new options for customers that were more attractive, and Dish has started to pay the cost of bad market research. I will address three examples of where Dish made bad strategic management decisions in recent years. The first one is Dish Network 's acquisition of Blockbuster …show more content…
The second maligned strategic decision involves Dish 's constant process of innovation; sometimes it worked with the Hopper DVR which right now is the benchmark in the DVR realm, and the doesn’t work or make sense the DTVPal DVR. The DTVPal was a VCR and a DVR that lacked many of the features found on subscription-based TiVo, DirecTV, satellite DVRs. It simply was a new gadget to bring to the market, and it seems to be a theme for Dish as an industry innovator. The introduction of new technology is a survival tactic used by Dish Network. By adding more technology and products to interact with their TV service and streamline the customers viewing pleasure is to attract new customers but even with this strategy, the problem remains that they are investing more than they are gaining in customers. In these two scenarios Dish Networks management team has watched its earnings plummet by the growing array of entertainment choices available and the rise of cellular/TV service bundles that other companies can offer but DISH hasn 't committed to as of yet. The DirecTV, AT&T merger has been profitable, and they own a huge share of what Dish could …show more content…
An examination of the internal forces that influences Dish 's strategic plan should consider the following: besides the monetary value of the company. This type of evaluation could help management understand how assets or product offerings can be developed to expand Dish 's capabilities that would be beneficial to the company in the long term, and what could set Dish apart from their competitors. The external forces that influence Dish 's ability to compete are growing by the day, so I feel that as long as there is monitoring on emerging technology and competition should suffice for Dish as they are aware of the value it brings as they have done with Sling TV. Dish Network is attempting to meet the expectations of their customer base as well as expanding them. As evaluative methods are used to assess the strengths and weaknesses of Dish and its competitors they have embraced the distinct capability of the evolution of the cut the cord movement and have adopted it to prevent customers loss. Dish Network operates three separate business units; the broadcast satellite, subscription television service, the technologies division, responsible for designing set-top boxes, satellite receivers, and international sales to satellite operators. The services

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