In 1939 WWII had begun and the traditional way of life was shaken. The government began campaigns that emphasized the importance of the “healthy body” during wartime. The message stressed that women were of vital importance to promote health and boost morale. Many were anxious about women’s morality and social respectability as they transitioned into the male workforce. These qualities in women represented the female “healthy body” and this transition into the workforce potentially would threaten that. Furthermore, working outside the home could compromise women’s primary responsibilities such as childbearing and housekeeping which would create risk for the production of a healthy, morally strong post-war social body. Despite the emphasis
