Discursive Analysis: Hy-Vee
Essentially, the term discourse exemplifies culturally or socially produced groups of ideas containing signs/codes (text) and representations. This can be found in multiple areas within our society, such as movies, restaurants, shopping centers, etc. Hy-Vee was established in 1930 in rural Iowa and is founded on the importance of their employees “while making lives easier, happier, and healthier,” according to their mission statement (hy-vee.com). It is one of the few employee-owned companies in the United States and expresses their unique foundation by their catchy slogan, “There’s a helpful smile in every aisle”. Throughout this short paper, I will discuss the discourse of Hy-Vee, which as you know, is one of the largest supermarket chains in the world.
When decoding Hy-Vee, there are many things that come to mind and signifies what their company is all about. First, they are economically friendly. This is represented in their unique ‘fuel saver’ program where with every purchase on groceries, you save a percentage on your next gas purchase at one of their Hy-Vee gas stations. This also signifies how they put the consumer first since they know they need money in order to not only buy their products, but to also drive to and from their location. However, others may counter-argue …show more content…
Lastly, Hy-Vee is generally a day-time stop. During the day, it is a bustling place, but after about 9:30pm, the parking lot is empty. This may suggest that their shoppers are generally middle-aged, have families, or maybe they love going out at night. Although there are a couple downfalls when decoding this supermarket chain, it is my absolute favorite place to shop. Although I dislike the higher prices, their products for vegetarians are extremely
Essentially, the term discourse exemplifies culturally or socially produced groups of ideas containing signs/codes (text) and representations. This can be found in multiple areas within our society, such as movies, restaurants, shopping centers, etc. Hy-Vee was established in 1930 in rural Iowa and is founded on the importance of their employees “while making lives easier, happier, and healthier,” according to their mission statement (hy-vee.com). It is one of the few employee-owned companies in the United States and expresses their unique foundation by their catchy slogan, “There’s a helpful smile in every aisle”. Throughout this short paper, I will discuss the discourse of Hy-Vee, which as you know, is one of the largest supermarket chains in the world.
When decoding Hy-Vee, there are many things that come to mind and signifies what their company is all about. First, they are economically friendly. This is represented in their unique ‘fuel saver’ program where with every purchase on groceries, you save a percentage on your next gas purchase at one of their Hy-Vee gas stations. This also signifies how they put the consumer first since they know they need money in order to not only buy their products, but to also drive to and from their location. However, others may counter-argue …show more content…
Lastly, Hy-Vee is generally a day-time stop. During the day, it is a bustling place, but after about 9:30pm, the parking lot is empty. This may suggest that their shoppers are generally middle-aged, have families, or maybe they love going out at night. Although there are a couple downfalls when decoding this supermarket chain, it is my absolute favorite place to shop. Although I dislike the higher prices, their products for vegetarians are extremely