In the 1960’s, men were notorious, overpowering, and degrading towards women in the workforce and at home. In today’s society, many argue that women do not receive the same rights and privileges as the men. Not only do women not receive the same rights as men, but many men and women believe that there is a discrepancy when it deals with the amount a man earns compared to a woman, displaying the inequality between genders. In the television show, Mad Men, the show portrays the lives of the employees of Sterling Cooper Agency, an advertisement agency owned by Roger Sterling (John Slattery) but focusing on the life of Don Draper (John Hamm), Creative Director of Sterling Cooper and the protagonist of the show. At the time, advertising agencies
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Pete Campbell is the Sales Manager for Sterling Cooper Agency and derives from a wealthy family that did not grant Pete the family inheritance, forcing Pete to work at a lower position than Don Draper. Pete Campbell carries the characteristic of being egotistical. In the episode, Pete Campbell admitted to being part of buying air time for laxative commercials in order to block John F. Kennedy’s air time for the future president’s campaign to Pete’s bosses from Sterling Cooper. After Pete’s bosses congratulate Campbell for shooting the brilliant idea, Pete continues on by commenting to Peggy (Elisabeth Moss) “Peggy, you want to write that down? Don said congratulations. Are we done here?” Instead of simply replying with a thank you to Pete’s bosses, Pete is completely cocky, leading Pete to ridicule Peggy by implying that Peggy did not understand what was occurring at the moment. Pete attacked Peggy in a disrespectful manner while sitting down quietly, and still having the audacity to ridicule Peggy after Pete had an affair with Peggy. In the article “Gender Role Behaviors and Attitudes”, author Aaron Devor states “A more evenhanded description of the social qualities subsumed by femininity and masculinity might be to label masculinity as generally concerned with egotistic dominance and femininity as striving for cooperation or communion” (505). Pete was concerned with letting Peggy know that Pete has accomplished much for the company unlike Peggy who is sitting down and cooperating with Pete by not blowing up on the Sales Manager for making a rude
Pete Campbell is the Sales Manager for Sterling Cooper Agency and derives from a wealthy family that did not grant Pete the family inheritance, forcing Pete to work at a lower position than Don Draper. Pete Campbell carries the characteristic of being egotistical. In the episode, Pete Campbell admitted to being part of buying air time for laxative commercials in order to block John F. Kennedy’s air time for the future president’s campaign to Pete’s bosses from Sterling Cooper. After Pete’s bosses congratulate Campbell for shooting the brilliant idea, Pete continues on by commenting to Peggy (Elisabeth Moss) “Peggy, you want to write that down? Don said congratulations. Are we done here?” Instead of simply replying with a thank you to Pete’s bosses, Pete is completely cocky, leading Pete to ridicule Peggy by implying that Peggy did not understand what was occurring at the moment. Pete attacked Peggy in a disrespectful manner while sitting down quietly, and still having the audacity to ridicule Peggy after Pete had an affair with Peggy. In the article “Gender Role Behaviors and Attitudes”, author Aaron Devor states “A more evenhanded description of the social qualities subsumed by femininity and masculinity might be to label masculinity as generally concerned with egotistic dominance and femininity as striving for cooperation or communion” (505). Pete was concerned with letting Peggy know that Pete has accomplished much for the company unlike Peggy who is sitting down and cooperating with Pete by not blowing up on the Sales Manager for making a rude