Discourse Analysis Paper

Overtime media has weaved its way into almost every aspect of an individuals’ life. Technological innovation has further given everyone continuous access to media via TVs, laptops, tablets, and smartphones. This has also given individuals various new platforms to create and share their own media content with others. There are two communication models, which are "Shannon and Weaver’s Mathematical Model of Communication,” and “A Social Model of Communication” whereas one uses a simple method of explaining how messages are encoded by the creator and decoded by audiences and the other is a more complex model. Communication models assist in understanding how media content is created by someone and how it is consumed by someone else. Discourse analysis which focuses on the language of content and genre or media form analysis that emphasises …show more content…
The first model is called “Shannon and Weaver’s Mathematical Model of Communication,” where a sender forms an idea and encodes it in a message, which is then delivered to the receiver via a medium, who decodes the content as encoded by the creator (Gasher et al., 2012, p. 10). This model is very simple due to the fact that it believes that the receiver will decode the message as the encoder wanted them to. Whereas, “A Social Model of Communication” is more complex, because it has a sender who forms an idea then encodes it into a certain context and delivers it to the receiver through a medium, who decodes the message within its contextual meaning and then the content itself according to their own personal perspectives or beliefs (Gasher et al., 2012, p. 11). This model of communication acknowledges the role context play when a message is encoded or decoded. Comprehending both of these communication models is crucial for examining whether media can and can not have an affect on its