Disadvantages Of Starbucks International Expansion

Improved Essays
Case Study #1 – Starbucks
The reasons why Starbucks coffee’s business is skyrocketing and very successful in the marketing today is because their business is making advertisement all over the social media, magazine or even on the billboard all over the country. Which “allowing them to interactive platform for their supporters and customers” said Quora. Their primary mission is not just to make the best quality of coffee for the customers but also to give them the best services and harm welcome to the customers from a well-trained staff. Customers are returning to Starbucks and they are willing to pay for a coffee that will cost them more than just a regular coffee because Starbucks’ give them a friendly environment and “Although they’re a
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Which “potentially saving the company hundreds of thousands of dollars per year” said O’Farrell. The products will still be sold in the same way or done with little way by offered the locals traditional drinks like tea in China and Indian coffee to India due to the different culture’s taste. The company will also be able to make an extra profit from foreign investment around the globe on their return on investment. The disadvantages for Starbuck’s international expansion can be involved with lack of control or the operational risk where it might be working and might not for some countries. Some example can be when “If employment laws or corporation laws change in the country where company manufactures its global product, then that could run everything” said O’Farrell. And due to the distance between the two or more corporation. It often might find hard to control and managing from a far …show more content…
Being unique identity for more than just regular coffee shops such as “stay updated on the latest technology” and “Starbucks is obsessive about conducting customer surveys on everything from the music to the toilets”, said Le. Which bring the business very successful because they will always working where is need to be working for more. In 1992, Starbucks was first time introduce to the public and there only about 165 stores and now “Starbucks in present in 65 countries and territories with more than 21,000 stores and with over 20 million regular customers per week” said

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