Social Media Marketing SMM
Definition: “Social media marketing (SMM) is a form of Internet marketing that utilises social networking websites as a marketing tool” (Rouse 2011).
Goal: The goal of SMM is to produce content that users will share with their social network to help an organisation increase brand awareness and customer engagement in integrated marketing communications.
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Advantages of SMM
Humanise your brand & build brand authenticity and loyalty.
Reaching out to a very big audience.
Allow brands to improve their segmentation strategy by reaching a target audience.
Engage audiences, create convincing content, and monitor opinions about your brand.
Cost-effective communication channel. …show more content…
Improving the process to communication with the right customers
Providing the right offer
Through the right channel
At the right time for each customer
Benefits of Using Social CRM
Customer Retention
Customer
Definition: “Social media marketing (SMM) is a form of Internet marketing that utilises social networking websites as a marketing tool” (Rouse 2011).
Goal: The goal of SMM is to produce content that users will share with their social network to help an organisation increase brand awareness and customer engagement in integrated marketing communications.
**********************************************************************
Advantages of SMM
Humanise your brand & build brand authenticity and loyalty.
Reaching out to a very big audience.
Allow brands to improve their segmentation strategy by reaching a target audience.
Engage audiences, create convincing content, and monitor opinions about your brand.
Cost-effective communication channel. …show more content…
Improving the process to communication with the right customers
Providing the right offer
Through the right channel
At the right time for each customer
Benefits of Using Social CRM
Customer Retention
Customer