Disadvantages Of Online Marketing

775 Words 4 Pages
eMARKETING

Knowing the history of the internet and the World Wide Web doesn’t really mean much. Knowing what it can do for you in marketing your product or service online is crucial. emarketing or online marketing as it is known can reach ______ customer who generally perform a search on the internet every ______ minutes.

eMarketing (online marketing) is a set of tools and methods used to promote products or service through the internet. This is achieved through a broader range of marketing components than conventional marketing due to the added networking ability and marketing methods on the internet. The process of marketing on the internet varies by business type and their distinctive customer base. Knowing how to market your product or
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If you are a small business selling used books your selected domain name might look something like www.affordableusedbooks.com. Right to the point we sell affordable used books.

You then attempt to register the domain you’ve selected only to find that someone else is already using that domain. You would be presented with similar alternatives and might be willing to settle for one of the proposed domains. Please Don’t.

The best-laid plan doesn’t always start out quite the way you planned. Regroup and think before you act. You are selecting the beginning of your “brand” on the internet. There are a number of steps to follow when selecting your domain name. Here are just a few:

Give it some real thought – come up with at least 4 good keywords that describe your product or service and add relevant text. In the example, we chose www.affordableusedbooks.com your list options might have looked something like this: cheap used books, inexpensive used books. Make the domain distinctive – do not attempt to fashion your domain name to an already established, ranking site. You could be heading for real trouble and possible copyright
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Here at Beyond Graphic Design we have supported ______ small business with beginning the process of starting their brand on the worldwide web.

How to be Found

A website, from the selection of the URL to the development of a marketing strategy and the creation of a website itself is only a small select segment of what makes up an optimized website and represents only a small portion of the process of eMarketing.

Knowing what type of site is right for your particular business, whether it is an eCommerce website or an informational website are additional elements that need to be well-thought-out. Search engine optimization and staying up to date all the latest search engine algorithm releases is yet another property of an optimized site.

Choosing how to rank is another aspect of eMarketing. Ranking organically is ideal from an expense perspective. Using pay-per-click campaigns is an alternative, but there are added costs to consider. The use of directory listing, social media, email and video marketing are other options to

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