Analysis Of Ben And Jerry's Chocolate Ice Cream

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The next item on my menu is corn on the cob. Corn is one of the globes most widely used food staples and is grown all around the world (Corn Refiners Association, 2015). In my situation, the corn was purchased from a local farmer the lives about 15 miles from where I live. At this particular farm, there are no pesticides used for any of the crops on his farm. We drive up there every year just to get corn. This farmer does not use any genetically modified crops and only uses a little bit of fertilizer hoping to minimize the carbon. Even though I did state that he does use a type of fertilizer, he does not use manure on any of his crops. Farmed areas can provide exceptional habitats for many wild animals and plants. When operations at a farm …show more content…
The company, Ben and Jerry’s, buys their milk from local farms that sell raw milk to St. Albans, Vermont at the St. Albans Cooperative Creamery where everything began (Ben and Jerry’s Inc., n.d.). At the creamery the milk is separated into condensed skim milk and heavy cream. After that the contents are shipped by tanker truck to St. Albans and Waterbury Vermont factories. Upon arrival, the milk and cream are then pumped into storage silos and kept cold until ready to transform into Ben and Jerry’s ice cream or even frozen yogurt (Ben and Jerry’s, Inc., n.d.). A batch of ice cream mix begins with heavy cream, liquid cane sugar, and condensed skim milk. Egg yolks, cocoa powder for flavor, and natural stabilizers are then added, which help prevent heat shock and the forming of ice crystals (Ben and Jerry’s, Inc., n.d.) The ice cream is pasteurized and homogenized for safety and sanitation of the consumer and then is frozen. The ice cream made at Ben and Jerry’s is hormone free and does not use any genetically modified organisms and they believe in supporting local farmers and giving back to their community. The processing plant has an indirect environmental impact during transportation via the roadways and a direct impact by their support of local farmers who use sustainable farming techniques and the source …show more content…
There is also the advantage of endless sales potential. If there are more people to buy a product there is more money to be made (Marketing Everywhere, 2012). From an economic standpoint, global marketing has its disadvantages. It can bring up taxation issues; for example, one country may have a tax rate that is higher than another. The possible decrease in the expense of global market makes it necessary to consider whether global marketing is the correct approach or not (Chavis, 2010). After conducting this research, I do not think that I will change the ways that I purchase my products. I think that I am pretty conscious of what I am buying already and look at how it affects the economy and environment. Instead of aerosol oil pray cans for cooking, I have purchased a pump that the oil goes in instead. I use porcelain plates and wash them and do not used Styrofoam plates at all. So I think all in all I do a pretty good job in making sure that when I purchase is good for our environment and everyone and everything around

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