What competitive strategy should Dirt Bikes pursue?
Dirt bikes should pursue a competitive strategy in strengthening business to consumer relationships. Their sales and marketing plan states that their distributors are concentrated only in the western parts of the United States. Thus, I propose that Dirt Bikes expand their product in stores around other parts of the US and further tap into the international market as well in order to maximize its reach. These markets will bring in increased revenue and minimize the amount of customers contacting the warehouse because they are out of range to a certified dealer. Also, it would introduce their product to businesses and people who have not been aware of their brand. Customers would then have
Dirt bikes should pursue a competitive strategy in strengthening business to consumer relationships. Their sales and marketing plan states that their distributors are concentrated only in the western parts of the United States. Thus, I propose that Dirt Bikes expand their product in stores around other parts of the US and further tap into the international market as well in order to maximize its reach. These markets will bring in increased revenue and minimize the amount of customers contacting the warehouse because they are out of range to a certified dealer. Also, it would introduce their product to businesses and people who have not been aware of their brand. Customers would then have