In order to prevent the aforementioned privacy infringements due to web site data collection, Dirt Bikes USA should pattern their site in accordance to the Platform for Privacy Preferences model (P3P). According to Laudon (2014), this platform will enable Dirt Bikes’ web site visitors to choose the degree of privacy that they would like to maintain while navigating around the web site (p. 144). Within the privacy settings, potential customers have the opportunity to do various tasks. For instance, Dirt Bikes USA’s web site users would be able to “manage cookies.” Managing cookies simply means that they will be able to allow, block, or limit cookies stored on their browser.
Furthermore, users will have the option of blocking pesky pop-up advertisements
Furthermore, users will have the option of blocking pesky pop-up advertisements