Direct mail will be an effective part of the campaign and will be used because this is the way that we have total control over what we are presenting. Direct mail targets voters and still works effectively because most US households check the mail box every day. Some people may not like getting mail, but they will still check there mail box nearly every day. All pieces of mail will include phone, general headline, disclaimer, candidate name, office, election and contact information. Direct mailing will go out a specific time frames.
