Introduction
Our company lacks a distinct graphical icon; currently all of our products and cups are simply branded with “David’s Tea”. I propose that we should design an iconic symbol that can replace, or work in conjunction with, our current product design that is displayed on our products, storefronts, and the variety of online accounts we maintain. This logo will help our company define itself in social media and similar to Starbucks or Dot’s Cupcakes, cultivate cohesive and distinct brand image.
In conjunction with that, having a graphical logo will add a new facet to the culture of David’s Tea and the experiences that customers have when they visit our stores or use our products. Having a strong relationship with customers is key to maintain …show more content…
They grew from a single shop in Seattle, buying their beans from another shop, into a huge global enterprise that can be summed up with a single image. They have summed up their entire brand and customer experience into a single image that customers have adopted and display with everything they purchase from Starbucks.
Dots Cupcakes
Dots Cupcakes is the perfect example of a company that took a standard concept and created a luxury experience for its customers. They created unique and interesting cupcake flavors and marketing techniques to take their simple business model of selling cupcakes and turn it into a unique customer experience. Their logo is a mixture of their name, a small decorative cupcake, and distinct colors that are mirrored in their stores and packaging.
David’s Tea currently employees a similar method of using color to create a fun and distinctive way to brand both the stores and the products associated with it. This has already given David’s Tea an advantage in terms of recognition. …show more content…
Having a logo will help establish and reinforce our brand identity and company values. Logos are extremely effective at conveying ideas and go beyond a simple means of identification. Expanding the experience that customers have in our stores is key to expanding our business and our brand. By supplying customers with a unique and quality experience David’s Tea can easily distinguish itself as a leader within the
Our company lacks a distinct graphical icon; currently all of our products and cups are simply branded with “David’s Tea”. I propose that we should design an iconic symbol that can replace, or work in conjunction with, our current product design that is displayed on our products, storefronts, and the variety of online accounts we maintain. This logo will help our company define itself in social media and similar to Starbucks or Dot’s Cupcakes, cultivate cohesive and distinct brand image.
In conjunction with that, having a graphical logo will add a new facet to the culture of David’s Tea and the experiences that customers have when they visit our stores or use our products. Having a strong relationship with customers is key to maintain …show more content…
They grew from a single shop in Seattle, buying their beans from another shop, into a huge global enterprise that can be summed up with a single image. They have summed up their entire brand and customer experience into a single image that customers have adopted and display with everything they purchase from Starbucks.
Dots Cupcakes
Dots Cupcakes is the perfect example of a company that took a standard concept and created a luxury experience for its customers. They created unique and interesting cupcake flavors and marketing techniques to take their simple business model of selling cupcakes and turn it into a unique customer experience. Their logo is a mixture of their name, a small decorative cupcake, and distinct colors that are mirrored in their stores and packaging.
David’s Tea currently employees a similar method of using color to create a fun and distinctive way to brand both the stores and the products associated with it. This has already given David’s Tea an advantage in terms of recognition. …show more content…
Having a logo will help establish and reinforce our brand identity and company values. Logos are extremely effective at conveying ideas and go beyond a simple means of identification. Expanding the experience that customers have in our stores is key to expanding our business and our brand. By supplying customers with a unique and quality experience David’s Tea can easily distinguish itself as a leader within the