In the “Dior Homme Parfum” ad, the male is portrayed to be in-charge individual, choosing which female will accompany him and in which direction they will travel. There’s a constant emphasis on the fact that the male is always dressed in business or dressy casual attire, creating the illusion that he is well off. This illusion is also carried throughout the commercial by the male driving a sports car and venturing through what seems to be an expensive hotel with his companion. The male in this commercial is meant to embody the main characteristics of society’s modern ideal of what a man should be like. With emphasis on men’s adventuristic spirit, dangerous aura, recklessness, and sexual appeal. The male is always first to enter the screen
