2.5.2 Innovation Process
With the development of customer tastes and culture globalization, innovation is no longer a simple issue. Combining innovation with cultural elements may probably enhance the value of the creation. Generally speaking, Dior takes the following three measures to realize its innovation process: meticulous selection of Chef Creative Director as well as designers; inspiring working environment of designers; high-tech based customer experience.
(1) Meticulous selection of innovative designers
Cultivating and having a particular amount of talented and creative designers is an core advantage of Dior. To be more specific, Dior only select the best designer around the world with a series of screening criteria. Two things are …show more content…
In terms of color palette, black and white and dichromatic increased contrast, make whole space more stereo, vivid.
Look from the exterior, Dior design office is like a princess’s castle covered by white walls and matched with a transparent window in the fairy tale world. Through the window, the garden is presented to designers, everything appears elegant and fancy, which brings inspiration and good mood to …show more content…
As we know that, talking about cosmetics and perfume business, it is more user experience based and more operationable. Dior P&C counters will be equipped with the virtual reality helmet, called Dior Eyes, which is technically supported by French lab DigitasLBi as well as South Korean Sumsong. It looks like Oculus Rift, a virtual reality game wear helmets. This VR headset is specially designed for people who want to explore the backstage of fashion week by their own, face-to-face to learn how do stylists do make-up for models and take a close look at models on the fashion show.
All Dior is doing now is to protect its innovation leader position in the market and full take advantage of this leadership position to create value for the brand. It is because of protection French original design and designers’ ideas, Dior can present innovative artworks to clients. Besides, thanks to the improvement if client experience with the combination of fast-changing high technology, innovation process now is absolutely an advantage of Dior. In other words, it is innovation that, to some extent, helps Dior get the leading position in Chinese
With the development of customer tastes and culture globalization, innovation is no longer a simple issue. Combining innovation with cultural elements may probably enhance the value of the creation. Generally speaking, Dior takes the following three measures to realize its innovation process: meticulous selection of Chef Creative Director as well as designers; inspiring working environment of designers; high-tech based customer experience.
(1) Meticulous selection of innovative designers
Cultivating and having a particular amount of talented and creative designers is an core advantage of Dior. To be more specific, Dior only select the best designer around the world with a series of screening criteria. Two things are …show more content…
In terms of color palette, black and white and dichromatic increased contrast, make whole space more stereo, vivid.
Look from the exterior, Dior design office is like a princess’s castle covered by white walls and matched with a transparent window in the fairy tale world. Through the window, the garden is presented to designers, everything appears elegant and fancy, which brings inspiration and good mood to …show more content…
As we know that, talking about cosmetics and perfume business, it is more user experience based and more operationable. Dior P&C counters will be equipped with the virtual reality helmet, called Dior Eyes, which is technically supported by French lab DigitasLBi as well as South Korean Sumsong. It looks like Oculus Rift, a virtual reality game wear helmets. This VR headset is specially designed for people who want to explore the backstage of fashion week by their own, face-to-face to learn how do stylists do make-up for models and take a close look at models on the fashion show.
All Dior is doing now is to protect its innovation leader position in the market and full take advantage of this leadership position to create value for the brand. It is because of protection French original design and designers’ ideas, Dior can present innovative artworks to clients. Besides, thanks to the improvement if client experience with the combination of fast-changing high technology, innovation process now is absolutely an advantage of Dior. In other words, it is innovation that, to some extent, helps Dior get the leading position in Chinese