Diners Lose Taste For Pricey Burgers: Article Analysis

The article “Diners Lose Taste for Pricey Burgers --- As meals climb to $13, some customers rethink appetite for fanciest toppings” from Julie Jargon discusses the problems people are facing financially with burger restaurants. Throughout the entire article Jargon explains how the prices of burgers have increased significantly, and the reason behind it. At one points even describes the increase “The average lunch burger check – including fries and a beverage – has risen 22% since the financial crisis to $5.83, with a 4% increase last year alone, NPD says” (Jargon 1). With the prices of burgers going up, people have begun to eat at home more to save money. Jargon continues with her article to explain other ways that businesses have increased their burger prices. This includes charging extra for additional toppings people choose to add to their burgers. These ideas that are described connects directly with the concept from macroeconomics which is hyperinflation. The idea behind …show more content…
Jargon explained “some traditional fast-food chains have been struggling to attract customers who have migrated to places serving more gourmet food” (Jargon 2). With businesses providing better products, consumers want to spend their money at those places. Another connection to macroeconomics that the burger businesses have is the cost-push inflation. With the increase in minimum wage and products used to make the burgers, businesses need to find other ways to earn money. Which Jargon explained about the additional charges to extra toppings people wanted on their burgers. The cost-push inflation theory explains how different factors cause rises in each different level of spending for people. By the end of Jargon’s article, she explains different ideas that burger businesses have been coming up with to fix the inflation problems and how other businesses would need to enact similar