Despite the citicism, Digitial Manipulation isn't as bad as how some people percieve it to be. Retouching photographs allows people to circumvent the minor problems that they might come across while taking a picture. Photo editing tools such as Photoshop have become highly demanded within the industry due to its technique. Many adveritsing projects have dedicated retouchers, such as Pascal Dangin & Amy Dresser arguably being the best in their fields as part of the post production process. Advertisers are able to give models an artificial makeover where in reality that doesn't exist. Any unwanted flaw can vanish with the click of a button. But Whilst Photoshop is often seen to be used simple as a way to edit minute details within images, it
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In a recent survey taken by New Look proves that women and children still need to be informed about the images being photoshopped. Out of 2000 women, age 18-65 , 15% believed that images of models and celebrities were real and not at all photoshopped. (Vagianos, 2013). Study also claim that over 650 women struggle with confidence issue due to their body and it wasn't possible for them to achieve a body like celebrites. This suggest that the advertising industry adversely impacts the perception of the female body, which in turn can lead to unhealthy behaviour. In article by Carrie Gann from Australian Broadcasting Corporation (ABC) News Medical Unit states that as well as women - kids are too at the biggest risk when it comes to manipulation in fashion, as they don't know how much the model has been altered and airbrushed. She said they have an “illusion(s) of perfection and suffer negative physical and mental health consequences as a result.” (Gann, 2011). For this reason women and children often go to extreme length to get a good body; the definition of which lies within the manipulated images that are fed to consumers and society by the media. In today's society, people are often bombarded with …show more content…
Peter Lindbergh is very well known for his image making and he is also against retouching models.““My feeling is that for years now it has taken a much too big part in how women are being visually defined today,” Mr. Lindbergh said in an e-mail exchange. “Heartless retouching,” he wrote, “should not be the chosen tool to represent women in the beginning of this century.”” (Wilson, 2009). This clearly indicates that people have started to notice the major differences in the covers of magazines and other such publications and how it impacts on the editors (and their ethos) too. This aspect of 'heartless' retouching is what is causing outrage in the media and is also why well known and respected image makers are against this. It clearly goes against the natural boundaries of human anatomy. As well as photographers being against 'retouching', there are also celebrities who have become enraged at overly photoshopped images. In the cover of W Magazine (Feb, 2009), Bradd pitt specifically requested photographer Chuck Close for the photo shoot, who is knows for taking exceptionally detailed photographs which brings out many of the flaws. Kate Winslet is another celebrity who has been battling against excessive retouching in magazines and adverts. She complained When she was the cover of GQ, where they reduced the width of her legs “by about a third” Also
In a recent survey taken by New Look proves that women and children still need to be informed about the images being photoshopped. Out of 2000 women, age 18-65 , 15% believed that images of models and celebrities were real and not at all photoshopped. (Vagianos, 2013). Study also claim that over 650 women struggle with confidence issue due to their body and it wasn't possible for them to achieve a body like celebrites. This suggest that the advertising industry adversely impacts the perception of the female body, which in turn can lead to unhealthy behaviour. In article by Carrie Gann from Australian Broadcasting Corporation (ABC) News Medical Unit states that as well as women - kids are too at the biggest risk when it comes to manipulation in fashion, as they don't know how much the model has been altered and airbrushed. She said they have an “illusion(s) of perfection and suffer negative physical and mental health consequences as a result.” (Gann, 2011). For this reason women and children often go to extreme length to get a good body; the definition of which lies within the manipulated images that are fed to consumers and society by the media. In today's society, people are often bombarded with …show more content…
Peter Lindbergh is very well known for his image making and he is also against retouching models.““My feeling is that for years now it has taken a much too big part in how women are being visually defined today,” Mr. Lindbergh said in an e-mail exchange. “Heartless retouching,” he wrote, “should not be the chosen tool to represent women in the beginning of this century.”” (Wilson, 2009). This clearly indicates that people have started to notice the major differences in the covers of magazines and other such publications and how it impacts on the editors (and their ethos) too. This aspect of 'heartless' retouching is what is causing outrage in the media and is also why well known and respected image makers are against this. It clearly goes against the natural boundaries of human anatomy. As well as photographers being against 'retouching', there are also celebrities who have become enraged at overly photoshopped images. In the cover of W Magazine (Feb, 2009), Bradd pitt specifically requested photographer Chuck Close for the photo shoot, who is knows for taking exceptionally detailed photographs which brings out many of the flaws. Kate Winslet is another celebrity who has been battling against excessive retouching in magazines and adverts. She complained When she was the cover of GQ, where they reduced the width of her legs “by about a third” Also