UK, specialised in housing the Weibo and WeChat marketing service for its partners. As the great firewall of China prevents access to the most popular digital communication channels that we use in the rest of the world, Weibo and WeChat become the alternatives of twitter and Facebook. This start-up company was created in 2014 to bridge the information gap between UK higher education institutions and their top clients, Chinese students, accounting for 34% of non-EU first-year enrolments (Natalie, 2016).
Traditionally, Small businesses are constantly struggling about the starting point without heavy financial investment. However, the situation is different now with digital maturity. This Essay aims to examine PINGPONG Digital through analysing …show more content…
It offers digital solutions to help their clients expand their business and reach to Chinese consumers. The service include: website or mobile app translation, social media campaign setting up and management. The service target the institutions (mainly UK universities) aiming to enter the China market but they don’t know how to launch digital communication channels.
In this Essay, Osterwalder and Pigneur’s (2004) the nine business model blocks will be used to investigate PINGPONG Digital’s business …show more content…
PINGPONG Digital’s service is based on 2 main Chinese social media platform-Weibo and WeChat, which reaches a billion registered accounts in total. Weibo is micro-blogging platform, a Chinese hybrid of Facebook and Twitter, and is the most popular social media platform used in China and by overseas Chinese. It is an ideal place for marketers as it is an open platform. The content can be seen by anybody without connecting first. WeChat is the most popular Chinese instant message application; users can communicate through instant messages, text, and sound recordings and video, it is also linked with Alipay (an Chinese alternative of Applepay) to serve as a wallet, similar to WhatsApp but incorporates all in one social media features such as a news feed, where friends can post status updates or photos. It is a closed network. The users can choose to subscribe an official account to follow or unfollow. The marketing is through subscribers or content actively shared by users through status
Traditionally, Small businesses are constantly struggling about the starting point without heavy financial investment. However, the situation is different now with digital maturity. This Essay aims to examine PINGPONG Digital through analysing …show more content…
It offers digital solutions to help their clients expand their business and reach to Chinese consumers. The service include: website or mobile app translation, social media campaign setting up and management. The service target the institutions (mainly UK universities) aiming to enter the China market but they don’t know how to launch digital communication channels.
In this Essay, Osterwalder and Pigneur’s (2004) the nine business model blocks will be used to investigate PINGPONG Digital’s business …show more content…
PINGPONG Digital’s service is based on 2 main Chinese social media platform-Weibo and WeChat, which reaches a billion registered accounts in total. Weibo is micro-blogging platform, a Chinese hybrid of Facebook and Twitter, and is the most popular social media platform used in China and by overseas Chinese. It is an ideal place for marketers as it is an open platform. The content can be seen by anybody without connecting first. WeChat is the most popular Chinese instant message application; users can communicate through instant messages, text, and sound recordings and video, it is also linked with Alipay (an Chinese alternative of Applepay) to serve as a wallet, similar to WhatsApp but incorporates all in one social media features such as a news feed, where friends can post status updates or photos. It is a closed network. The users can choose to subscribe an official account to follow or unfollow. The marketing is through subscribers or content actively shared by users through status