Digital Printing Case Study

Printing has been an intrinsic part of our life since the invention of paper. As a first means of communication, paper opened up a great deal of opportunities for people. Printing industry has undergone a variety of changes since the 90s. Jigar Shah, Founder of iPrint shares “I remember my dad bringing in one of the first Mac Machine with 4-5 different fonts in 90s with no regional language support! From letter pressing to printing, everything was manual. Today the scenario has completely changed in 2 decades, which was pretty much stagnant till almost 4-5 decades before 90s.” Jigar thinks that India has started to evolve as the youth of India is willing to experiment with new products. India is going to become one of the major print producers …show more content…
Same goes for Digital printing solutions in terms of short run, be it visiting cards, brochures or catalogues. Digital printing solutions in terms of short run help promote branding and marketing for a particular brand or a business. iPrint considers indoor space branding as their forte. iPrint thoroughly studies the clients’ requirements, looks into different aspects and only after that they share their proposal aligned with the requirement. iPrint’s team provides clients the whole outline of the project and suggest different material options in a transparent form along with range of budget which facilitates easy fulfillment of the project and the …show more content…
This helps the clients to have access to the best material and technology. iPrint has uniquely positioned self as an Application Based service provider with a focus on printing. iPrint goes beyond the traditional medium to deliver. What makes iPrint stand out is that they make sure that they don’t limit themselves to delivering prints and always stay ahead of the curve in terms of technological advancements. They are always striving to be better and provider greater results. iPrint believes innovation is everything in the print industry and strive to never stop innovating be it in the internal process , communicating with the customer or creating a new product. iPrint understands that every product goes through a product cycle. They know that every product snd business goes through a product cycle. “And when you are at the best, you have to create a better version of what made you reach there. And that’s what we do everyday at iPrint. We compete with how we performed yesterday and how we can do better. We have set our standards to achieve, and we strive each and everyday to ensure how we can reach there, sustain and go next