With digitalization of the media we can see that society is becoming more consumed with it everyday. But it is important to understand the pleasures and opportunities that new media is offering, compared to more traditional forms of media. This essay will be investigating the rise of digital media and claiming that new digital media is not affecting people in massive ways. It might be changing the way we act and behave but this is not a significant impact on society. This leads into the discussion on how new digitalization of media offers new opportunities and pleasures to its audience, compared to the limitations of traditional media and will be closing my discussion with evaluating how digital media is affecting people into a positive and
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The main pleasures of digitalization the compression of files that digitization offers and the range of TV channels, expanding the public sphere especially through social networking sites. New media has offered many opportunities and pleasures in the way we can interact and control media. According to Flew (2005) today 's society is being labelled as the network society. An example of a pleasure from digitalization is the advancement of being able to“ squeeze a lot more information into digital form”(Feldman, T 1997,p.6). With the ability to now compress files and send them for free, Stubbs and Yasen (2014) thinks it is great society can read as many headlines as they want without the costs. Even reproducing the same material was a strong element which had consumers blooming. Digitalization allowed society to become more “integrated” compared to before. “People were living without strong ties to their neighbours” (Gripscrud,J 2010,p.6), because the sharing capabilities were too time-consuming and expensive. For example writing individual letters organising the address and then sending letters; and let’s not forget about the waiting period before we would receive these letters. However, digitalization offered pleasures for the “private self-sufficient family home” as well (Gripscrud, J 2010,p.6) as they were able to express more openly to their extended families …show more content…
With convergence between technologies becoming more common people are questioning society 's interaction with programs. With advanced selection and editing by the show 's creators, they are able to manipulate the feelings and responses they want the audience to have. Compared to traditional media which allowed audiences chances to interact by calling into the live broadcast etc, this offered a better sense of “authenticity”(Bignell, J 2013, p.291) and a chance to come to their own understanding. With a lot of broadcast shows being recorded and rewatched on demand at a later stage, it reduces the
The main pleasures of digitalization the compression of files that digitization offers and the range of TV channels, expanding the public sphere especially through social networking sites. New media has offered many opportunities and pleasures in the way we can interact and control media. According to Flew (2005) today 's society is being labelled as the network society. An example of a pleasure from digitalization is the advancement of being able to“ squeeze a lot more information into digital form”(Feldman, T 1997,p.6). With the ability to now compress files and send them for free, Stubbs and Yasen (2014) thinks it is great society can read as many headlines as they want without the costs. Even reproducing the same material was a strong element which had consumers blooming. Digitalization allowed society to become more “integrated” compared to before. “People were living without strong ties to their neighbours” (Gripscrud,J 2010,p.6), because the sharing capabilities were too time-consuming and expensive. For example writing individual letters organising the address and then sending letters; and let’s not forget about the waiting period before we would receive these letters. However, digitalization offered pleasures for the “private self-sufficient family home” as well (Gripscrud, J 2010,p.6) as they were able to express more openly to their extended families …show more content…
With convergence between technologies becoming more common people are questioning society 's interaction with programs. With advanced selection and editing by the show 's creators, they are able to manipulate the feelings and responses they want the audience to have. Compared to traditional media which allowed audiences chances to interact by calling into the live broadcast etc, this offered a better sense of “authenticity”(Bignell, J 2013, p.291) and a chance to come to their own understanding. With a lot of broadcast shows being recorded and rewatched on demand at a later stage, it reduces the