Digital Marketing Essay

4440 Words Sep 10th, 2010 18 Pages
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Internet Marketing
Millions of websites and billions of web pages - marketing on the Internet is increasingly becoming more and more complicated. Business people worldwide are groping for strategies that would ensure regular and targeted traffic flow to their websites. However, just like the brick and mortar physical world of business, internet marketing or web promotions are a strategic mix of various promotional tools and techniques. Together (and if used correctly), this marketing mix offers a simple way out of the web promotions maze.
Marketing a website for customer acquisition has numerous methodologies – * Search Engine Optimization * Social Media Optimization * Link
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SEO Services The Web is undergoing changes at an unprecedented pace and so are markets and businesses. Organizations in the past were satisfied with their pretty looking and content rich websites and web pages. However, it was soon understood by companies worldwide that a website was not enough. It needed to be promoted! Websites that were not well promoted eventually turned into just electronic brochures and cost centers delivering no real value. Soon the quest for targeted traffic began and slowly companies started looking for Internet marketing tools and media.Obviously there is no better medium in the world than promotions on search engines like Google, Yahoo!, MSN and AltaVista. The traffic that these search engines generate in a month is probably equal to a whole country’s population! The business potential of search engine promotions is unimaginable. However, is being registered with leading search engines enough? What if your rank on important keywords gets you on the 700 th page on search results? Needless to say, being present on the first 2-3 pages on critical keywords for your business is essential to harness the true power of the World Wide Web. Here you step into the realm of Search Engine Optimization (SEO) and Search Engine Rankings.Search engine optimization (SEO) is a long-drawn, knowledge and manpower intensive process of promoting websites on

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