Digital Marketing Plan Template Essays

1439 Words Oct 13th, 2010 6 Pages
Digital Marketing campaign template

about this template

We’ve created this template to help marketers plan a campaign and also brief colleagues and agencies in a way which really integrates digital marketing into their campaigns. Agencies may find it useful for reviewing their campaign processes. We also hope it will help prompt you to think of different ways of integrating new digital marketing approaches into your campaigns.

It’s created by Dave Chaffey and Danyl Bosomworth of the digital marketing advice site, Smart Insights.

If you want to download it, you can find this document on our site at:

template structure

The marketing campaign
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Media schedule | Key milestones, campaign wave start dates and deliverables |
|1. CAMPAIGN GOALS AND TRACKING [Delete or Add as appropriate] |
|General aims |General marketing aim of campaign and context: |
|for campaign |Product categories or services targeted: |
| |Sales and lead generation goals: (these are key!) |
| |Positioning and brand communication goals: |
|Conversion model goals |Reach (number of prospects reached on third party sites): |
|(SMART) |Incremental unique visitors or visits to site: |
| |Incremental social engagement (target number of ‘Likes’ on Facebook, Twitter follows or |
| |Email

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