Welcome to digital marketing course
DM_S2_AU1 Before entering into this chapter we should know what is meant by digital marketing
DM_S3_AU1 • Digital marketing is an umbrella term for marketing of products or services using digital technologies.
• It also referred as Online Marketing or Web Marketing.
DM_S4_AU1 Digital marketing campaigns are become more prevalent and also people supposed to use digital devices instead of going for physical shops.
DM_S5_AU1 The Activities of Digital Marketing are:
• Social Media Marketing.
• Search Engine optimization.
• Search Engine Marketing.
• Display Advertisement.
• E-Commerce.
• Email Marketing.
DM_S6_AU1 Social Media Marketing.
• Social Media is online content created by people using highly …show more content…
eCommerce is also known as eBusiness which refers to exchange or sales of goods and services through online.
DM_S42_AU1 Hi good morning! I am Joe and this is Mike.
Oh! Hi good morning
DM_S43_AU1 Today we discuss about the why we use eCommerce.
DM_S44_AU1 Now Let’s discuss why we use eCommerce.
DM_S45_AU1 Here eCommerce shows lots of benefits for business growth.
Not only for business but also for other marketing benefits which make company more attractive.
DM_S46_AU1 But How?
You can view it on screen.
DM_S47_AU1
It can creates opportunities and build relationships with customers and other online users.
DM_S48_AU1 Reduces the costs with lower start-up plus operating cost and reduced sales plus advertising cost.
DM_S49_AU1 Stay open business 24 hours a day, 7 weeks around the globe.
DM_S50_AU1 Gain more loyal customers by engaging them through online and providing regular updates on product and services.
DM_S51_AU1 Use innovative and creative marketing ideas to reach audiences with specific needs or interest.
DM_S52_AU1 Now you have got an idea that how eCommerce is useful to the business world.
Thank you guys! For giving you’re valuable time.
DM_S53_AU1 Thank