Next, let’s take a look at the digital changes Nike has gone through. Nike has gone through many digital transformations just as we saw many of the technology devices they developed. Currently, they have come up with a new digital strategy that could change the world. In February this year, they released an announcement saying they’re “accelerating its digital strategy with the creation of a chief digital officer position.” (Low) This will be used to help reach their goal of reaching the 50-billion-dollar revenue expectation by 2020. During the second quarter of 2016, “Nike launched e-commerce sites for Canada, Switzerland and Norway” allowing it to increase the chances of sales in those areas of the world. (Low) They have also increased their
…show more content…
When customers think of Nike, we tend to think of athletes and stars who support the brand. On the other hand, employees think about the background and the accomplishments the company has made. Management’s big philosophy has been to get things done which makes their slogan, Just Do It, the perfect phrase for them. Nike’s veteran employees often are referred to as “corporate storytellers” that explain the “company’s heritage to everyone” so that can show what the business is about on a deeper level than just making money and moving on. (Ransdell) Sharing stories of how the company started with a track coach is an inspirational motive for people who have dreams but are scared to pursue them. When new employees hear stories about the ability to help professional athletes, they want to be a part of the innovation. The corporate storytelling program began in the 1970s. “It was an hour-long lesson given to new employees when they arrived to sign their W-2s.” (Ransdell) In the present day, the session “lasts two days, and the story of Nike’s heritage is the first item on the agenda.” (Ransdell) This is an impressive trait for management. It shows that they value the heart and soul of the business. Keeping this focus is what keeps Nike such a great company. Often times owners get caught up in the money and forget about the reason why the business was started. I believe that Nike tells the stories to remind themselves and teach others about what is the most important in the business. One day Nike would love for “the orientation process to last a week and take place at ‘Nike University.’” (Ransdell) Another amazing orientation procedure Nike does is take their newly hired tech reps, Ekins, to a rookie camp that lasts nine days at the Nike headquarters. They spend a whole day in Eugene, Oregon “where Ekins run at the Hayward
When customers think of Nike, we tend to think of athletes and stars who support the brand. On the other hand, employees think about the background and the accomplishments the company has made. Management’s big philosophy has been to get things done which makes their slogan, Just Do It, the perfect phrase for them. Nike’s veteran employees often are referred to as “corporate storytellers” that explain the “company’s heritage to everyone” so that can show what the business is about on a deeper level than just making money and moving on. (Ransdell) Sharing stories of how the company started with a track coach is an inspirational motive for people who have dreams but are scared to pursue them. When new employees hear stories about the ability to help professional athletes, they want to be a part of the innovation. The corporate storytelling program began in the 1970s. “It was an hour-long lesson given to new employees when they arrived to sign their W-2s.” (Ransdell) In the present day, the session “lasts two days, and the story of Nike’s heritage is the first item on the agenda.” (Ransdell) This is an impressive trait for management. It shows that they value the heart and soul of the business. Keeping this focus is what keeps Nike such a great company. Often times owners get caught up in the money and forget about the reason why the business was started. I believe that Nike tells the stories to remind themselves and teach others about what is the most important in the business. One day Nike would love for “the orientation process to last a week and take place at ‘Nike University.’” (Ransdell) Another amazing orientation procedure Nike does is take their newly hired tech reps, Ekins, to a rookie camp that lasts nine days at the Nike headquarters. They spend a whole day in Eugene, Oregon “where Ekins run at the Hayward