Coco Cola Company adopt differentiation strategy by Creating innovative design , Refreshing its brand image , Providing an extraordinary service and using technological capability .Differentiation Strategy means that a company that competes by offering unique products that are widely valued by customers is following a differentiation strategy. And the company tries to create a unique and distinctive product or service for which customers will pay a premium. Differentiation Strategy might be exceptionally high quality, extraordinary service, innovative design, technological capability, or an unusually positive brand image. The Key to this competitive strategy is that whatever product or service attributes is chosen for differentiating must set the firm apart from its competitors and be significant enough to justify a price premium that exceeds the cost of differentiating.
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This approach is successful because Coca Cola is much more popular among China.In 2008,there is a olmpics logo in Coca Cola soft drinks' bottem.And the advertisement of "Make It Real" is arising a disscution among the soiety.
Refreshing its brand image is one of the key points. As we have mentioned before,The mission of Coco Cola is to bring happiness, shares happiness and do enjoy have a great time with your friends, relative and lover.Coco Cola company creates some advertisement based on chinsese culture.From2005 to 2011,here are some advertisements playing on Lunar New Year whch is selling that having fun and sharing happinese with relatives via drinking Coca Cola.
Due to the increaing sales volum in 2005, there are 18% growths of Coca Cola.In 2011,Xing Mui is now successfully among the top five brands in China’s carbonated soft drink
This approach is successful because Coca Cola is much more popular among China.In 2008,there is a olmpics logo in Coca Cola soft drinks' bottem.And the advertisement of "Make It Real" is arising a disscution among the soiety.
Refreshing its brand image is one of the key points. As we have mentioned before,The mission of Coco Cola is to bring happiness, shares happiness and do enjoy have a great time with your friends, relative and lover.Coco Cola company creates some advertisement based on chinsese culture.From2005 to 2011,here are some advertisements playing on Lunar New Year whch is selling that having fun and sharing happinese with relatives via drinking Coca Cola.
Due to the increaing sales volum in 2005, there are 18% growths of Coca Cola.In 2011,Xing Mui is now successfully among the top five brands in China’s carbonated soft drink