There is a large mix of products that Disney is in control of that includes its Media Networks, Parks and Resorts, Studio Entertainment, Consumer Products, and Disney Interactive. The Media Networks include the cable, radio, publishing and digital businesses that the Disney/ABC Television Group is comprised of.1 Disney’s Parks and Resorts are family travel destinations that are visited by millions of guests each year.1 The Studio Entertainment segment of Disney’s product mix is the foundation of the company. This section consists of the movies, music, and stage plays that the company shows to its consumers. Disney’s Consumer Products make up the business segment of the company, consisting of toys, books, and art among other things.1 Finally,
…show more content…
For some of Disney’s products, such as Disney Interactive and the Consumer Products, the company markets almost entirely towards younger children who will be most interested in using the products. However, for products such as the Studio Entertainment, Media Networks and Parks and Resorts the company can market to older children along with adults in order to create a family friendly atmosphere that will attract more customers. Also, Disney is able to appeal to the middle class by providing resorts and attractions that are not extremely expensive, allowing families to afford to visit more than once.3 Additionally, as global business has grown Disney has become a global company, expanding its business to new markets such as Latin American, Russia, Indian, China, Japan, Europe, the Middle East and Africa.1 Disney is seen as family fun for all ages, and that is what has led to so much of the company’s …show more content…
Disney’s product includes the production company that makes the movies and shows, the parks such as Disneyland and Disneyworld, and the merchandise.3 In order to ensure that Disney has the masses involved in its products the company uses fair prices to keep the middle class in mind.3 Disney wants to ensure that all the kids and their parents are able to purchase its products and visit its parks on more than one occasion. In terms of place, Disney has placed resorts in several regions around the world, along with broadcasting its shows and movies across the globe in order to reach a wide range of consumers.3 In regards to promotions Disney primarily promotes in an internal manner, due to the fact that most of its parks and movies do not need any promotion, as many people wait in anticipation for them. Yet, Disney does promote its merchandise through various retail stores and online stores, along with sales in the parks and
For some of Disney’s products, such as Disney Interactive and the Consumer Products, the company markets almost entirely towards younger children who will be most interested in using the products. However, for products such as the Studio Entertainment, Media Networks and Parks and Resorts the company can market to older children along with adults in order to create a family friendly atmosphere that will attract more customers. Also, Disney is able to appeal to the middle class by providing resorts and attractions that are not extremely expensive, allowing families to afford to visit more than once.3 Additionally, as global business has grown Disney has become a global company, expanding its business to new markets such as Latin American, Russia, Indian, China, Japan, Europe, the Middle East and Africa.1 Disney is seen as family fun for all ages, and that is what has led to so much of the company’s …show more content…
Disney’s product includes the production company that makes the movies and shows, the parks such as Disneyland and Disneyworld, and the merchandise.3 In order to ensure that Disney has the masses involved in its products the company uses fair prices to keep the middle class in mind.3 Disney wants to ensure that all the kids and their parents are able to purchase its products and visit its parks on more than one occasion. In terms of place, Disney has placed resorts in several regions around the world, along with broadcasting its shows and movies across the globe in order to reach a wide range of consumers.3 In regards to promotions Disney primarily promotes in an internal manner, due to the fact that most of its parks and movies do not need any promotion, as many people wait in anticipation for them. Yet, Disney does promote its merchandise through various retail stores and online stores, along with sales in the parks and