Athletic Director Case Study

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When looking at various sporting teams or clubs everyone is familiar with the players, and the coaches, but few rarely know the president or owner of the team, the general manager or athletic director. In which all these different roles of sports management are essential for the successfulness of the faces you do see on the regular. The president or owner of a club or team financially owns the club. There are many teams and clubs that have multiple owner that share a percentage of ownership in the team. The general manager and athletic director act in the same capacity but with different teams, sports and clubs. Athletic directors typically work with a group of teams such as an athletic director for a high school, or college. General Managers …show more content…
In most instances, an athletic director is not a faculty member, but a full-time administrator . In similarity the athletic director and club president can fill the same seat as the CEO, but both in contrast as both handle different responsibilities. The general manager and athletic director both are similar in the area that both have power in making important athletic choices that effects the team, but are different in that athletic director are seen more on the amateur level rather than the professional level. Such as in high school and college the head of both level of athletic departments are the athletic director while on the professional level the general manager is the head of the team in terms of …show more content…
Their job is 24/7. No longer do they just manage an athletic enterprise, as their responsibilities may include negotiating multi-million dollar media and licensing rights, managing coaches, being a skilled business man, good in fundraising, and acting as a human resource strategist. Similar to the general manager role the athletic director must have a wide array of education, knowledge, and leadership skills. The general manager roles and the athletic director role is similar, but the environment especially the governing body is different. While athletic directors have to know about safety and regulating laws for their respective sports for state athletic governing bodies and college governing bodies. General Managers have to know the same for professional governing bodies. Governing bodies such as the NCAA for college athletic directors and the NFL for football general managers. The responsibilities are the same for the two but differ that they have to adhere to two different governing. The athletic director and club president is different in the since as the president does not manage the club, the president manage the personnel managing the clubs, such as the general manager. They are similar in the aspect that both deal with the business side of athletics. More on business by the president than the athletic director, but both has input on the side of

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