This experiment’s main purpose was to show how people are perceived and treated based on how they are classified. For this experiment, a student goes to the mall two separate times, once dressed in a professional appearance and then dressed down in a bummy fashion. At the mall, the student has to visit a minimum of eight stores; 3 high end, 3 low end, and 2 neutral. Although they are not obligated to purchase anything, it is necessary that they interact with the sales employees. The student then has to take notes privately on what they observed and how they were looked at/treated. I went to the Lehigh Valley Mall for the first time on March 16th around 4:00pm dressed in a nice dress, a pair of flats with my hair and makeup done to the best
…show more content…
The concepts that I will be discussing are: ethnocentrism, popular culture, attribution error, social interaction, and stereotypes. Ethnocentrism is “the belief that one’s own culture or group is superior to others and the tendency to view all other cultures from the perspective of your own culture”, or in simpler terms, using your own culture as the standard to judge other cultures (Conley). Research has shown that a large percentage of the population prefers to purchase domestic products rather than foreign products. Although most of us would think of this as just a marketing issue, it also has to do with a sociological term: consumer ethnocentrism. “Consumer ethnocentrism refers to consumer biases in favor of domestic over foreign products”(Siamagka). A majority of U.S citizens believe that we are the best country, just because of the fact that it’s ours. We look at our country as the superior country and all the other ones are less. We have this sense of superiority over other places which makes us believe that we are better, our people are better, our products are better (Siamagka). This applies to my experience while at the mall because …show more content…
You May Ask Yourself: An Introduction to Thinking like a Sociologist. Print.
Dolcos, Sanda, et al. "The Power Of A Handshake: Neural Correlates Of Evaluative Judgments In Observed Social Interactions."Journal Of Cognitive Neuroscience 24.12 (2012): 2292-2305. Academic Search Elite. Web. 2 Apr. 2016.
Glock, Sabine, and Sabine Krolak-Schwerdt. "Stereotype Activation Versus Application: How Teachers Process And Judge Information About Students From Ethnic Minorities And With Low Socioeconomic Background." Social Psychology Of Education 17.4 (2014): 589-607. SocINDEX with Full Text. Web. 3 Apr. 2016.
Schreer, George E., Saundra Smith, and Kirsten Thomas. "“Shopping While Black”: Examining Racial Discrimination In A Retail Setting." Journal Of Applied Social Psychology 39.6 (2009): 1432-1444. Academic Search Elite. Web. 4 Apr. 2016.
Siamagka, Nikoletta-Theofania, and George Balabanis. "Revisiting Consumer Ethnocentrism: Review, Reconceptualization, And Empirical Testing." Journal Of International Marketing 23.3 (2015): 66-86. Business Source Elite. Web. 30 Mar. 2016.
Weaver, Roslyn, et al. "Men In Nursing On Television: Exposing And Reinforcing Stereotypes." Journal Of Advanced Nursing 70.4 (2014): 833-842. Academic Search Elite. Web. 1 Apr.
The concepts that I will be discussing are: ethnocentrism, popular culture, attribution error, social interaction, and stereotypes. Ethnocentrism is “the belief that one’s own culture or group is superior to others and the tendency to view all other cultures from the perspective of your own culture”, or in simpler terms, using your own culture as the standard to judge other cultures (Conley). Research has shown that a large percentage of the population prefers to purchase domestic products rather than foreign products. Although most of us would think of this as just a marketing issue, it also has to do with a sociological term: consumer ethnocentrism. “Consumer ethnocentrism refers to consumer biases in favor of domestic over foreign products”(Siamagka). A majority of U.S citizens believe that we are the best country, just because of the fact that it’s ours. We look at our country as the superior country and all the other ones are less. We have this sense of superiority over other places which makes us believe that we are better, our people are better, our products are better (Siamagka). This applies to my experience while at the mall because …show more content…
You May Ask Yourself: An Introduction to Thinking like a Sociologist. Print.
Dolcos, Sanda, et al. "The Power Of A Handshake: Neural Correlates Of Evaluative Judgments In Observed Social Interactions."Journal Of Cognitive Neuroscience 24.12 (2012): 2292-2305. Academic Search Elite. Web. 2 Apr. 2016.
Glock, Sabine, and Sabine Krolak-Schwerdt. "Stereotype Activation Versus Application: How Teachers Process And Judge Information About Students From Ethnic Minorities And With Low Socioeconomic Background." Social Psychology Of Education 17.4 (2014): 589-607. SocINDEX with Full Text. Web. 3 Apr. 2016.
Schreer, George E., Saundra Smith, and Kirsten Thomas. "“Shopping While Black”: Examining Racial Discrimination In A Retail Setting." Journal Of Applied Social Psychology 39.6 (2009): 1432-1444. Academic Search Elite. Web. 4 Apr. 2016.
Siamagka, Nikoletta-Theofania, and George Balabanis. "Revisiting Consumer Ethnocentrism: Review, Reconceptualization, And Empirical Testing." Journal Of International Marketing 23.3 (2015): 66-86. Business Source Elite. Web. 30 Mar. 2016.
Weaver, Roslyn, et al. "Men In Nursing On Television: Exposing And Reinforcing Stereotypes." Journal Of Advanced Nursing 70.4 (2014): 833-842. Academic Search Elite. Web. 1 Apr.