Pin Vs Pinfluencer

A promoted pin and a Pinfluencer share a few similarities and differences in what they offer to businesses. A promoted pin is defined by Pinterest as a pin that businesses pay for to reach consumers where they would be more likely to notice them. Pinterest may show you relevant promoted pins based on your interests and things you do on the site. Promoted pins were first offered to select brands and eventually that service was made available to all brands. A Pinterest influencer, or Pinfluencer, is a person who is capable of generating a large following on Pinterest and is aware of what products and services match up with its users. These individuals are often bloggers who seek to influence users’ buying habits. There are a few key similarities …show more content…
Promoted pins are beneficial to the business that purchases the pin and beneficial to Pinterest due to the revenue created from the ad being purchased. On the other hand, when businesses make the decision to use a paid influencer, Pinterest does not receive any benefit from this method, which can hurt the site’s revenues. Another difference is that many businesses have noticed a noticed a larger influx of interest in a product when an influencer is used to promote that product rather than a promoted pin. Also, due to the Pinfluencers’ large following and credibility, businesses experience a greater success rate compared to promoted pins created themselves. In conclusion, the benefits of using promoted pins compared to working with paid influencers are similar and different in a few important ways and both can prove to be beneficial methods of selling products and …show more content…
First, Pinterest could charge advertisers that use their site, which they have already implemented in a way with the promoted pins where users pay to have their products or services pinned in places where consumers who are looking for those products would see. Pinterest could also place branded pins, or sponsored pins, in the stream that correlates with the product. For example, if the product was wedding dresses the pin would show up on category pages relating to weddings. Another method Pinterest could use to generate revenues is working with a company like Outbrain.com that helps sites by paying for directing their site viewers to other sites. Additionally, Pinterest could create a customer to customer, or C2C, marketplace where instead of just pinning products, users could post information regarding the products. This information could include photos, prices, a description, and could include a marketplace where other users would have the ability to purchase those products. The benefit of the C2C process is that Pinterest would be able to take a percentage of the transactions while obligating the seller to ship the product on their own