In a global context, cultures around the world are different from one another and this can be stipulated through countries; more specifically, that countries communicate their orientation differently to others. The purpose of this assignment will highlight the difference between a high context and low context culture, examples of each type, examples of high and low context cultures and concluding with the importance of how society is affected by cultures.
The importance of cultures within a marketing context involves businesses being able to understand how cultures in different countries act and how they can be beneficial to understanding how organisations work to fit specific needs. The two categories are high and low context which explained …show more content…
There are also subcultures within cultures; to explain this more, even if the U.S is a low context culture, they have certain positions within organisations that display a high context culture such as a central banker for example. They are required to live up to an expectation that requires them to have a position within society and that they are important. To further discuss the roles of high and low context cultures, there are different types of characteristics that can explain further meaning into how and why cultures are different. For instance, Keegan and Green (2015) approach a low context culture with countries including the U.S, Switzerland, Germany would agree that they are not interested in values, or position of power within society as they like to get straight to the point. With high context cultures such as China, Korea, Japan and Saudi Arabia they are willing to know where people fit or place in society and need reassurance before offering or giving any means of
The importance of cultures within a marketing context involves businesses being able to understand how cultures in different countries act and how they can be beneficial to understanding how organisations work to fit specific needs. The two categories are high and low context which explained …show more content…
There are also subcultures within cultures; to explain this more, even if the U.S is a low context culture, they have certain positions within organisations that display a high context culture such as a central banker for example. They are required to live up to an expectation that requires them to have a position within society and that they are important. To further discuss the roles of high and low context cultures, there are different types of characteristics that can explain further meaning into how and why cultures are different. For instance, Keegan and Green (2015) approach a low context culture with countries including the U.S, Switzerland, Germany would agree that they are not interested in values, or position of power within society as they like to get straight to the point. With high context cultures such as China, Korea, Japan and Saudi Arabia they are willing to know where people fit or place in society and need reassurance before offering or giving any means of