The six principles of persuasion and their definitions according to Dr.Cialdini in his book Influence: The Psychology of Persuasion includes the following;
1. Reciprocation:According to Dr. Cialdini, there is no human society that doesn’t practice the rule of reciprocity. This is a cultural standard that obligates us to return favors, gifts, invitations, and the like. Reciprocity allows for the free flow of business, the division of labor, and the exchange of services.
2. Commitment and Consistency:The value of consistency is, quite simply, our “nearly obsessive desire to be (and to appear) consistent with what we have already done. Once we have made a choice or taken a stand, we will encounter personal and interpersonal pressures to behave …show more content…
Social Proof: Dr. Cialdini next addresses the principle of social proof, the idea that we determine what is correct by finding out what other people think is correct. Social proof leads us to believe that “the greater the number of people who find any idea correct, the more the idea will be correct. “This leads us to think, incorrectly, that if nobody is concerned, then nothing is wrong.
4. Liking:The fourth principle Dr. Cialdini addresses is the “liking bond” between parties. If you like a person, you’re more prone to do what they want or ask. The factors cited as influencing whether one person likes another include attractiveness, association, compliments, similarities, flattery, and common goals.
5. Authority:Authority is an institutionalized and legal job inherent in a particular job, function or position that is meant to enable its holder to successfully carry out his or her responsibilities. Obedience to authority can be automatic and there’s no consideration of alternatives, no deliberation, or no critical thinking on our part (we commit to our …show more content…
Through the principle of consistency and commitment I made her to understand that it is not because I do not want to work but that staying away from work during the time I was writing my exams would give me more time to organize myself and better concentrate for the exams. Also, the fact that the general manager who represents the company signed and granted me the permission was because he was aware of the importance of these exams to me also of the fact that it was for a good course which now brings us the principle of social proof. Given the fact that I and my colleague work together, we became close and, we learnt to trust and like each other lot and with this it was not very difficult persuading her to stand in for
1. Reciprocation:According to Dr. Cialdini, there is no human society that doesn’t practice the rule of reciprocity. This is a cultural standard that obligates us to return favors, gifts, invitations, and the like. Reciprocity allows for the free flow of business, the division of labor, and the exchange of services.
2. Commitment and Consistency:The value of consistency is, quite simply, our “nearly obsessive desire to be (and to appear) consistent with what we have already done. Once we have made a choice or taken a stand, we will encounter personal and interpersonal pressures to behave …show more content…
Social Proof: Dr. Cialdini next addresses the principle of social proof, the idea that we determine what is correct by finding out what other people think is correct. Social proof leads us to believe that “the greater the number of people who find any idea correct, the more the idea will be correct. “This leads us to think, incorrectly, that if nobody is concerned, then nothing is wrong.
4. Liking:The fourth principle Dr. Cialdini addresses is the “liking bond” between parties. If you like a person, you’re more prone to do what they want or ask. The factors cited as influencing whether one person likes another include attractiveness, association, compliments, similarities, flattery, and common goals.
5. Authority:Authority is an institutionalized and legal job inherent in a particular job, function or position that is meant to enable its holder to successfully carry out his or her responsibilities. Obedience to authority can be automatic and there’s no consideration of alternatives, no deliberation, or no critical thinking on our part (we commit to our …show more content…
Through the principle of consistency and commitment I made her to understand that it is not because I do not want to work but that staying away from work during the time I was writing my exams would give me more time to organize myself and better concentrate for the exams. Also, the fact that the general manager who represents the company signed and granted me the permission was because he was aware of the importance of these exams to me also of the fact that it was for a good course which now brings us the principle of social proof. Given the fact that I and my colleague work together, we became close and, we learnt to trust and like each other lot and with this it was not very difficult persuading her to stand in for