Individualism And Consumerism

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Individualism and consumerism in a society driven largely by interests of the people means that each individual engages in complex decision making processes in their everyday lives.
Giving people the ability to choose increases their intrinsic motivation, perceived control, task performance, and overall life satisfaction and happiness. Although, too many options are said to result in a ‘paradox of choice’ where individuals feel uncomfortable making decisions. The decision making process requires future predictions, educated inferences and choice elimination; this decision making process in presence of multiple choices can result in depleting mental energy and overall dissatisfaction due to eliminated options.
The decision making process refers
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Operative decision making while problem solving leads to the creation of a mental model in the mind of the decision-maker regarding not only the perception of future activities on the basis of previous patterns, but also on an active gathering of information. This information functions as an operator, and is accordingly employed in order to make educated inferences. Operative decision-making can be viewed as a type of working method with different components: systematic work, information gathering, hypothesis evaluation, causality assessment, active self-reflection and preconditions (Kylesten, 2011).
Decision making costs mental effort. “If two or more behavioral sequences, each involving a different amount of energy consumption or work, have been equally well reinforced an equal number of times, the organism will gradually learn to choose the less laborious behavior sequence leading to the attainment of the reinforcing state of affairs” (Kool, McGuire, Rosen and Botvinick,
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Can it be carried out with proving to be extensively taxing on the mind?
Individuals with experience rarely engage in the taxing process of choosing among several options. Their intuition, depending on the patterns they have acquired, helps them identify an effective option as the first one they consider, based on the pattern-recognition process (Klein, G., 2015). According to Klein, pattern matching generates an action queue of plausible responses, options, to be considered, starting with the most plausible. Experienced decision makers rely on pattern retrieval and pattern matching to determine an option to

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