Emic Concepts

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One of the earliest and most prominent attempts to deal with qualitative and quantitative approaches is exhibited in the distinction between the emic and etic concepts.
Culture is a shared and symbolic system of values and beliefs that contribute in influencing people’s behavior and perception of the world. Cultural dimensions are constructed to explain and compare norms for a specific type of behavior in cultures. Social norms are expected behaviors and attitudes in smaller social group. Cultural norms are expected behaviors and attitudes in a society or culture. Emir relates to the intrinsic values of the society or culture specific behavior that are important to its members. Etic relates to extrinsic properties of a society that are
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Researchers attempt to investigate behavior through different perspectives – or through eyes of the people that live in that culture. This can be also described as walking in their subjects’ shoes. The technique the phenomenon is connected to the culture and the meaning it has in the culture is emphasized through the Emic concept.
Emic research attempts to focus on the norms and values of the members of the certain culture as they interpret and analyze it themselves. Emic concepts are often explained in the investigator’s own words.
An example of a famous emic approach that could enhance the understanding of the concept in psychology can be Barlett (1932) where he mentioned the ability of the Swazi Herdmen to remember characteristics of their cattle. Bartlett further explained how “Swazi culture revolves around the possession and care of cattle and thus it is important for people to recognize their animals as it is a sign of their wealthiness.” This can be demonstrated as an Emic approach as Bartlett is trying to understand the phenomenon of the Swazi herdsmen and why they would need to remember which cattle belonged to them. This is an emic approach as Bartlett is walking in the shoes of the Swazi
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The results showed difference between the Inuits and Temnes as Temnes had high rates of conformity and the Inuits had low rates of conformity. Emic and Etic approaches are significant to Psychology as they help develop the understanding of certain research studies/experiments and the justifications behind the participant’s actions and behavior, they also aid in better understanding human beings in certain societies and the norms

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