Mobile Commerce Case Study

Mobile commerce (m-commerce) has many benefits both for the consumer and the organization using them. The first benefit is that the customer has the capacity to use m-commerce 24/7 and anywhere in the world with a handheld gadget. (Tarasewich, et al., 2002). This permits the buyer to shop regardless of the possibility that the store or organisation is physically closed. The sales are set into the organisations database and completed once the organisation has checked them. The association can likewise profit by this as it doesn’t need to be physically open at all times to take sales from the shoppers. All the organisation needs to do is take care of the sales once they check the database. The buyers, with the assistance of the Internet, can investigate the organisation without having to contact the organisation to converse with somebody (Maamar, 2003). …show more content…
The smart phones will most likely be unable to offer the same level of design or processing power of a personal computer. This is restricted by the technology that is incorporated with the cell phone. An organization needs to remember this and attempt to set up its page with the goal that it is available by both PCs and in addition cell phones (Oinas-Kukkonen, 2000). The purchaser needs to likewise understand that his or her technology may be constrained on his or her gadget, so they might not have the same access to a website page on their cell phones that they would have on the off chance that they were utilizing a PC (Andreou et al, 2001).
Secondly, another drawback of m-commerce has to do with the technology of the cell phones also. The size of the screen of the gadget may constrain the intricacy of the application. It ay restrain the customer and the web site (Venkatesh, et al., 2003). The buyer will most likely be unable to connect with the site page on the same level that they would have the capacity to on the off chance that they were getting it utilising a