Crowdsourcing is a knowledge management strategy which can help organizations to solve their problems in business field. In this section, definition of crowdsourcing and effectiveness of Crowdsourcing to address knowledge gaps are illustrated. 3.1 Definition of crowdsourcing
Crowdsourcing, a term emerged in recent years, refers to an organization implements outsourcing activities to individuals or the crowd on the internet. People may be more familiar with the word “outsourcing” rather than “crowdsourcing” in that crowdsourcing derives from outsourcing. Outsourcing refers to employing another company to finish a business process. The similarity of outsourcing and crowdsourcing is that the organization needs help from others, …show more content…
Pioneers have applied crowdsourcing in many areas, such as astronomy, journalism, ornithology, genealogy research, genetic genealogy research and public policy. Apparently crowdsourcing is not new, it is active and dynamic in various fields. Companies are increasing turn to crowdsourcing in order to get problem solving in a talented way. Thomas Gegenhuber (2014) puts forward the future trends of crowdsourcing that as the “Internet population” is growing constantly, crowdsourcing providers would expand simultaneously. What’s more, the crowd looks for a fair deal like transparent contest rules, selection of ideas, feedback that happens with the contributed ideas and new ways to distribute the monetary benefits. So if companies can understand the need of the crowd and satisfy them, it is a win-win situation for both the companies and the crowd benefit from …show more content…
A comparative research initiated by Arvind Malhotra & Ann Majchrzak, indicating that “the participants in innovation challenges with explicit knowledge integration instruction exhibited more comments per participant, and more votes per participant, compared to participants in innovation challenges with conventional instructions.”(p. 110)During the research, knowledge integration instruction group were encouraged to share relational ideas and expand the original thinkings at random, as well as comment for a solution, while the traditional group can only follow the rules one by one, then came for the last vote to decide which is popular. To some extent, the randomness of crowdsourcing ensure that there is no limits to point out either any fantastic even weird answer, or any argue for the authority, anywhere anytime as you can, while the regular solutions contains some so-called “Natural Barriers” , which may increase the gap between professionals and