Difference Between Brand Loyalty And Brand Affinity

1141 Words 5 Pages
– It’s true that no business conglomerate can function in a realm of seclusion. This is one of the reasons why competition among brands is growing at a robust scale and forcing businesses to make concerted efforts to get noticed and create long-lasting impact on the consumers. Hence, it assumes relevance for businesses to understand the kind of brand they are eyeing to build and use appropriate strategies accordingly.
Before proceeding towards brand affinity, experts feel that businesses should find answers to questions such as – Are you aiming to achieve brand loyalty or brand affinity? What is the difference between brand loyalty and brand affinity? Since the need of the hour demands clear understanding, the leading PR agencies in India
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Usually customers choose a brand not out of apathy or practice. Audiences opt for competing brands based on deciding parameters like change in the merchandising style, new product packaging design or even the pricing.
Hence, it becomes all the more essential for businesses to stress on building emotional connect to boost brand affinity. This is one of the reasons why the prominent players in the world of PR are making concerted efforts to make businesses understand the relevance of brand loyalty and brand affinity as a lost client can lead to negative publicity. Many top public relations agencies are providing brand loyalty and brand affinity services as part of their main service offerings to help brands counter the after-effects of negative publicity as it could seriously damage a business’ image and result in brand failure.
In simple words, PR firms play significant role in building brand image. Building an emotional connect with the clients is crucial as it helps to forge ties. This ensures that the stress is not placed on developing brand loyalty or pushing clients to opt for purchasing. In fact, the greater focus is placed on fostering and nurturing brand
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Honest and transparent approach helps to build trust and faith. Clients will appreciate the fact that your enterprise is concerned about their well-being.

• Staying ahead of competition
It is crucial that you are placed ahead of competition even if you have successfully expanded your clientele base and bag the coverage and mentions. Never allow others/peers/ competitors to hamper your brand image, loyalty and affinity.

• Make efforts to bolster position in the already established market
Every business owner should take initiatives to understand the requirements of the audiences instead of simply focusing on selling their services/products. In fact, they should aim to resolve a problem so that clients opt for brand endorsements on their own. In this regard, using the media is the right approach as it helps to communicate the audiences about the business offerings.

• Share the story behind your

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