Difference Between Automatic Processing And Controlled Processing

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Automatic Processing and Controlled Processing The cognitive processes that influence perception are influenced by the techniques and shortcuts that people create in order to efficiently perceive the social world with as much accuracy as possible. One of these processes is automatic processing that influences how people may implements previously learned and experienced material into their perception of situations in a quick and efficient manner (Bargh, 1989). On the other hand, controlled processing is slower and more effortful because it analyses the situation step-by-step. Social perception is highly relevant for situations where there is not much time or available effort to be used. Automatic processing implements various techniques that help create the ease and fastness when interpreting information; these are under the umbrella of heuristics and schemas (Gigerenzer, 1991).
Heuristics
Heuristics provide shortcuts so people do not have to relearn how to interpret other’s feelings, thoughts and actions, then learn how to behave
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It is characterized by intertwined processes that provide a basis for social attention and interpretation. Social cognition is closely tied with social perception because it is what characterizes the internal workings of the mind in relation to stimuli in the social world. While these cognitive frameworks and tricks are especially useful for quick and easy judgments, they may lack a comprehensive understanding of the social world, which leads to misperceptions. Social perception is influenced by automatic and controlled processing, as well as affect. Emotions within a situation can often be as influential as the cognitive shortcuts for the perception of the situation. While there are obstacles with individual’s perception, having a clear mind and effortful ability to critically question the social world is a step towards a more comprehensive social

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