Difference Between Attitude And Attitudes

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Register to read the introduction… Davidson & Jaccard’s (1979) study of women’s use of birth control within next two years
– Used general (e.g. ‘How do you feel about birth control?’) and specific (e.g. ‘How do you feel about using birth control pills during the next two years?’) attitude measures – the more specific the measure, the better the prediction of behaviour

– attitudes poor predictors of behaviour!

• Krauss (1995) attitudes do predict behaviour:
– when level of correspondence between attitude measure and behaviour is high – when attitudes placed in broader context

• Poor correspondence in LaPiere’s study
– Asked about Asians in general, not a welldressed and attractive Chinese couple accompanied by an American professor!

Attitudes, Behaviour & Context
• Attitudes better predictor of behaviour when not seen as only determinant of behaviour • Ajzen & Fishbein (1977):
– Attitudes (How I feel about ‘x’) – Subjective norms (What my friends feel about ‘x’) – Perceived behavioural control (Can I behave the way I would like towards ‘x’) All predict intention to behave in a certain way which then predicts behaviour

Ajzen & Fishbein (1977)
Theory of reasoned action / planned behaviour
Attitude Norm Perceived behavioural
…show more content…
Collectivism
A tight social framework in which people expect others in groups of which they are a part to look after them and protect them

Femininity
The extent to which there is little differentiation between roles for men and women

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Hofstede’s Framework (cont’d)
Uncertainty Avoidance
The extent to which a society feels threatened by uncertain and ambiguous situations and tries to avoid them
•High Uncertainty Avoidance: Society does not like ambiguous situations and tries to avoid them. •Low Uncertainty Avoidance: Society does not mind ambiguous situations and embraces them.
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Hofstede’s Framework (cont’d)
Long-term Orientation
A national culture attribute that emphasizes the future, thrift, and persistence vs. Short-term Orientation
A national culture attribute that emphasizes the present and the here and now

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Achieving Person-Job Fit
Personality-Job Fit Theory (Holland)
Identifies six personality types and proposes that the fit between personality type and occupational environment determines satisfaction and

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