The difference between absolute threshold and differential threshold. Well Absolute threshold is the lowest level at which an individual can experience a sensation. The point at which a person can detect a difference between “something” and “nothing” is the person absolute threshold. For example say you are walking and you spot a billboard ahead by predicting how far it is from you that’s absolute threshold. However, Differential threshold is the minimal difference that can be detected between two similar stimuli. Differential threshold is also called the just noticeable difference. In the text “A nineteenth-century German Scientist named Ernst Weber Discovered that the JND between two stimuli was not an absolute amount, but an amount relative
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Like for example a Hershey’s chocolate bar is a solid color wrapper compared to a Milkyway chocolate bar that is wrapped in silver. Consumer who want chocolate are more likely to grab the Hershey’s bar rather than the Milkyway. As far as pricing goes for the two chocolate bars a Hershey chocolate is top of the line and consumers are willing to pay the dollar to taste its rich flavor. The promotional claims during periods of a rising ingredient and materials cost Hershey clearly is very different from a Milkyway. There are both milk chocolate but the Hershey flavor and advertising campaign is more appealing to the market. Marketers differentiate between the cereals by flavors and shapes of the cereal the colors on the box. The pricing in the marketers mind is that can we create a cereal for consumers at the lowest price that is appealing then that is what the marketer will try to accomplish for the consumer. Why is it more difficult for consumers to evaluate the effective quality of services than the quality of products? The reason for this is because the consumer might have had a bad experience with how they had to get the …show more content…
Buyers can be conditioned to form favorable impressions and images of various brands through the associative process. Classical conditioning is very important to the role in the development of marketing. Advertisers have been using Classical conditioning to associate their products and services with perceptions, images, and emotions to promote positive reactions from consumers. Classical condition is played more toward a consumers feelings and that plays a valuable role in getting a consumer to purchase products which is a very helpful marketing strategy. According to the text, “Instrumental conditioning is based on the notion that learning occurs through a trail- and-error process, with habits formed as a result of rewards received for certain responses or behaviors” (Schiffman, 2015). The trial and error process is very important to the marketing strategy development because a consumer learns from their own mistakes. Like the example in the book was consumers know which stores carry the type of clothing they prefer at prices they can afford to pay. The difference between high and low involvement media. Well High involvement media is what a marketer is really looking for. The decisions in a high involvement media market are made slower because they have a lot of weighed
Like for example a Hershey’s chocolate bar is a solid color wrapper compared to a Milkyway chocolate bar that is wrapped in silver. Consumer who want chocolate are more likely to grab the Hershey’s bar rather than the Milkyway. As far as pricing goes for the two chocolate bars a Hershey chocolate is top of the line and consumers are willing to pay the dollar to taste its rich flavor. The promotional claims during periods of a rising ingredient and materials cost Hershey clearly is very different from a Milkyway. There are both milk chocolate but the Hershey flavor and advertising campaign is more appealing to the market. Marketers differentiate between the cereals by flavors and shapes of the cereal the colors on the box. The pricing in the marketers mind is that can we create a cereal for consumers at the lowest price that is appealing then that is what the marketer will try to accomplish for the consumer. Why is it more difficult for consumers to evaluate the effective quality of services than the quality of products? The reason for this is because the consumer might have had a bad experience with how they had to get the …show more content…
Buyers can be conditioned to form favorable impressions and images of various brands through the associative process. Classical conditioning is very important to the role in the development of marketing. Advertisers have been using Classical conditioning to associate their products and services with perceptions, images, and emotions to promote positive reactions from consumers. Classical condition is played more toward a consumers feelings and that plays a valuable role in getting a consumer to purchase products which is a very helpful marketing strategy. According to the text, “Instrumental conditioning is based on the notion that learning occurs through a trail- and-error process, with habits formed as a result of rewards received for certain responses or behaviors” (Schiffman, 2015). The trial and error process is very important to the marketing strategy development because a consumer learns from their own mistakes. Like the example in the book was consumers know which stores carry the type of clothing they prefer at prices they can afford to pay. The difference between high and low involvement media. Well High involvement media is what a marketer is really looking for. The decisions in a high involvement media market are made slower because they have a lot of weighed