Difference Between Absolute Threshold And Differential Threshold

851 Words Oct 1st, 2016 4 Pages
The difference between absolute threshold and differential threshold. Well Absolute threshold is the lowest level at which an individual can experience a sensation. The point at which a person can detect a difference between “something” and “nothing” is the person absolute threshold. For example say you are walking and you spot a billboard ahead by predicting how far it is from you that’s absolute threshold. However, Differential threshold is the minimal difference that can be detected between two similar stimuli. Differential threshold is also called the just noticeable difference. In the text “A nineteenth-century German Scientist named Ernst Weber Discovered that the JND between two stimuli was not an absolute amount, but an amount relative to the intensity of the stimulus” (Schiffman, 2015). The differential threshold is better for marketers to use rather than the absolute. Differential threshold you basic have more option rather than the absolute because you’re sensory threshold can find the difference between two of maybe the same or similar product. Marketers can use the differential threshold to distinguish again how chocolate bars packaging is more appeling than others. Like for example a Hershey’s chocolate bar is a solid color wrapper compared to a Milkyway chocolate bar that is wrapped in silver. Consumer who want chocolate are more likely to grab the Hershey’s bar rather than the Milkyway. As far as pricing goes for the two chocolate bars a Hershey chocolate is…

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