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FATIMA
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Advertising shouldalso create consumer interest in the brandand persuade the potential customer topurchase. Market Research is an essentialpart of product development but also playsan essential role in the development ofadvertising in order to identify what are the key elements to be included in theadvertisement that will appeal to potentialconsumers eg, music, humour, etc. s Target Audience
Diet Coke advertisements target both menand women. In the years immediately afterthe launch women in their twenties weretargeted but once the brand was wellestablished the age range was extended tofemales between 18 and 35 years of age.The male audiences for the campaigns areusually over 25 years of age. s Advertising Aim
The main aim of diet Coke advertising isto communicate the unique productbenefits of refreshing Cola taste with justone calorie. However, the advertisementmust also communicate and portray otherelements such as the brand image, brandname, people who drink the product, etc. s Market Research
Coca-Cola uses …show more content…
Other brandsin the Coca-Cola portfolio include Lilt,Fanta, Sprite and their diet counterparts.Worldwide diet Coke has grown to be thethird largest brand in The Coca-ColaCompany. The introduction of diet Cokestrengthened the position of Coca-Cola asthe leading supplier of soft drinks inIreland. Over two-thirds of people whowant a non-alcoholic drink choose acarbonated soft drink (CSD) and over halfof those that choose a CSD select a Coca-Colabrand. Quite often they choose diet Coke
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just for the taste of it.
Describe the importance of the TheCoca-Cola Company to the Irisheconomy.Draw a product life cycle diagram andshow where you would place each ofthe following electrical goods:(a) black and white television(b) colour television(c) digital television(d) computer monitor(e) digital camera.Outline the brand extension strategyfor any other brand you know.Positioning a product in the marketplaceis very important. Describe how Coca-Colamet the challenge of introducing diet Cokeonto the world market.From your reading of this study,demonstrate how Coca-Cola usesboth qualitative and quantitative marketresearch. Look at a recent diet Coke or Coca-Colaadvertisement and write a short noteabout the character and personality of
Advertising shouldalso create consumer interest in the brandand persuade the potential customer topurchase. Market Research is an essentialpart of product development but also playsan essential role in the development ofadvertising in order to identify what are the key elements to be included in theadvertisement that will appeal to potentialconsumers eg, music, humour, etc. s Target Audience
Diet Coke advertisements target both menand women. In the years immediately afterthe launch women in their twenties weretargeted but once the brand was wellestablished the age range was extended tofemales between 18 and 35 years of age.The male audiences for the campaigns areusually over 25 years of age. s Advertising Aim
The main aim of diet Coke advertising isto communicate the unique productbenefits of refreshing Cola taste with justone calorie. However, the advertisementmust also communicate and portray otherelements such as the brand image, brandname, people who drink the product, etc. s Market Research
Coca-Cola uses …show more content…
Other brandsin the Coca-Cola portfolio include Lilt,Fanta, Sprite and their diet counterparts.Worldwide diet Coke has grown to be thethird largest brand in The Coca-ColaCompany. The introduction of diet Cokestrengthened the position of Coca-Cola asthe leading supplier of soft drinks inIreland. Over two-thirds of people whowant a non-alcoholic drink choose acarbonated soft drink (CSD) and over halfof those that choose a CSD select a Coca-Colabrand. Quite often they choose diet Coke
–
just for the taste of it.
Describe the importance of the TheCoca-Cola Company to the Irisheconomy.Draw a product life cycle diagram andshow where you would place each ofthe following electrical goods:(a) black and white television(b) colour television(c) digital television(d) computer monitor(e) digital camera.Outline the brand extension strategyfor any other brand you know.Positioning a product in the marketplaceis very important. Describe how Coca-Colamet the challenge of introducing diet Cokeonto the world market.From your reading of this study,demonstrate how Coca-Cola usesboth qualitative and quantitative marketresearch. Look at a recent diet Coke or Coca-Colaadvertisement and write a short noteabout the character and personality of