Dicom Case Study Essay

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HELP ACADEMY
DEPARTMENT OF MANAGEMENT STUDIES
&
UNIVERSITY OF EAST LONDON (3+0)
BA (Hons) ACCOUNTING & FINANCE
Level 1

HR 1004
ORGANISATION, MANAGEMENT & PEOPLE
INDIVIDUAL CASE STUDY

STUDENT I.D. : B 1102817
UEL I.D. : U 1255581

SUBMIT TO : MR CHANDRA SAKARAN
SUBMISSION DATE : 8TH NOVEMBER 2013

QUESTION 1

Assess the extent to which Dicom Group’s culture is aligned to its vision and mission.

Organizational culture is basic presumptions and beliefs that are shared by members of an organisation and eventually assimilated by the group of people who enters the organisation. (Schein, n.d) It is imperative for an organization’s culture to be
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Besides that, from Handy’s Gods of Management’s theory, Dicom Group has clearly adapted the task culture where there is a close liaison between employees which is able to enhance employee qualities. (Handy, n.d.) Another culture element about Dicom Group is ‘Stories’ which depicts the glorified story on how the Dicom Group CEO brought all his employees to Switzerland for an all-expense paid weekend of celebration to mark their tenth anniversary. This shows the qualities of a caring leader whom appreciates his employees. He clearly fits the Caring Leadership Model by Dr. Johnson (2011). This culture reflects in Deal & Kennedy’s work hard-play hard culture where high speed action leads to high speed recreation. Dicom Group also illustrates the ‘productivity through people’ theme initiated by Peters & Waterman where employees are treated as a source of quality. The third culture in Dicom Group is that they are a flat organization. This is related to the ‘Power Structure’ element where displays of seniority are discouraged. The employees work in a distributed ‘Organizational Culture’ which is another cultural web element. The employees are given freedom to take full ownership of their job but in line with company’s procedures and policies. Another depiction of the mission involving integrity and productive relationship with the employees is displayed here. This is an example of academy of culture where the

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