In comparison to competition, Dick’s Sporting Goods is one of the top sporting goods retailers. The company has been around for almost 70 years and they are still continuing to expand. They recently just opened a new location not too far from my house. On the other hand, one of their competitors stores (Big 5) just closed a location near my house. One recommendation I would have would be to improve their ScoreCard rewards program. They should have the option to sign up with an email address or a phone number, which is something majority people have. I did not know the history of the company. Dick Stack opened his first store in Binghamton, New York with the help of $300 from his grandmother after the owner of the Army surplus store where he
